Senior Product Marketing Manager — Cloud SaaS Growth

Veeva Systems, Inc.; Philadelphia (Philadelphia County); On-site; USD 75,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible PTO & holidays

Retirement programs

1% charitable giving

Job summary

Veeva Systems, Inc. is seeking a Product Marketing Manager/Senior Manager to drive messaging, demand generation, and customer marketing for Veeva Vault CRM.

You will own qualitative and quantitative content and partner with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to fuel growth and customer success. You will lead cross-functional launches, develop GTM programs, and empower sales with compelling collateral, while shaping product messaging across

Qualifications

• 3+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions.
• Clear, concise messaging and persuasive writing across channels.
• Strong project management with exceptional attention to detail.
• Proven ability to build relationships across teams and levels.
• Excellent written and verbal communication; fast learner in a fast-paced environment.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Develop an annual marketing plan in collaboration with field marketing.
• Create go-to-market programs for new offerings and geographies.
• Understand buyer needs and map Veeva solutions to those needs.
• Develop product messaging for all media and customer touchpoints.
• Enable sales with effective messaging and tools.
• Lead global product launch and release marketing initiatives.
• Collaborate with product and market strategy on vision and communication.
• Build product awareness through PR, placements, and social media.
• Identify customer success stories for marketing use.
• Create thought leadership, videos, blogs, infographics, and website copy.
• Maintain a library of sales tools and competitive materials.

Skills

B2B product marketing

Messaging & writing

Project management

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Veeva Systems, Inc. is seeking a Product Marketing Manager/Senior Manager to drive messaging, demand generation, and customer marketing for Veeva Vault CRM.

You will own qualitative and quantitative content and partner with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to fuel growth and customer success. You will lead cross-functional launches, develop GTM programs, and empower sales with compelling collateral, while shaping product messaging across