Group Product Marketer, Global Downstream

Becton Dickinson; Irvine (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

Becton Dickinson (BD) is seeking a Group Product Manager to drive customer-centric, high-value marketing programs supporting the Advanced Patient Monitoring portfolio. The role partners with regional teams to translate insights into scalable launches and measurable growth.

The ideal candidate blends strategic vision with executional excellence, leading agencies and cross-functional teams to deliver impactful programs and evidence-based results.

Qualifications

• Proven experience in leading marketing programs and launches.
• Experience in healthcare marketing with cross-functional teams.
• Ability to translate insights into customer-focused programs.
• Strong communication, planning, and execution skills.
• Knowledge of regulatory and evidence-generation requirements.

Responsibilities

• Develop and lead marketing plans for major product launches.
• Collaborate with regional partners to inform customer engagement plans.
• Create messages aligned with literature, competition, and regulations.
• Drive programs supporting field and commercialization strategies.
• Lead Congress Management related projects and initiatives.
• Navigate legal/regulatory approvals for marketing materials.
• Ensure Salesforce readiness with product training and messaging.
• Build clinical and economic evidence for regional value proposition.
• Manage budgets for product lines, campaigns, and projects.
• Analyze market data to assess regional launch impact.
• Lead cross-functional initiatives delivering marketing value.

Skills

Project management

Marketing strategy

Cross-functional leadership

Healthcare industry knowledge

KOL engagement

Regulatory understanding

Sales collaboration

Microsoft Office

Education

Bachelor's Degree in related field

Master's Degree or equivalent

Tools

Microsoft Office Suite

Job description

Job Description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Position Summary

We are seeking a Group Product Manager to identify customer-centric, high-value marketing programs that drive accelerated product adoption and growth. They will work closely with regional partners to achieve success. This role will focus on solutions within the Advanced Patient Monitoring portfolio.

The ideal candidate brings both strategic vision and executional excellence-able to translate insights into impactful programs, lead agencies with confidence, and clearly demonstrate results.

Key Responsibilities

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
• Build relationships with key opinion leaders (KOL) to help inform customer engagement plans and understand current market environment and competition
• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
• Develop programs that support the field and commercialization strategies for multiple major initiatives
• Lead major projects for the Congress Management process
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
• Lead the execution of a multiple major programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
• Define and build a body of clinical and economic evidence that supports the regional value proposition
• Manage budgets related to product line, campaigns and projects
• Analyze clinical and market data to assess regional impact of potential product launches
• Lead significant process or corporate initiatives that impact and bring value to the marketing organization

Other Incidental Duties

Required Skills

• Proven successful project management skills
• Experience working in sales, marketing, or healthcare industry required
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of market research designs, and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Proven expertise in Microsoft Office Suite
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where our products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively elevate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Consult in project setting within specific marketing area
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Education requirements

Bachelor's Degree in related field with 10 years of experience or Master's Degree or equivalent in a related field with 8 years of experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrang