Product Marketing Manager – Channel & Reseller Strategy

Connexion Systems and Engineering, Inc.; Beverly (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Connexion Systems & Engineering is seeking a Product Marketing Manager - Channel & Reseller Strategy to lead marketing strategy and execution for a portfolio of products sold through reseller and distribution channels. This is a high-visibility leadership role for a strategic, hands-on marketing professional who understands manufacturing, technical sales, and channel-driven growth.

The ideal candidate will bring 5+ years in product marketing or related roles, several years of people leadership,

Qualifications

• 5+ years of experience in product marketing or related strategic role.
• Manufacturing experience is required.
• Leadership experience with cross-functional teams.
• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• Strong communication and presentation skills.

Responsibilities

• Lead and develop the Reseller Product Group Marketing team.
• Develop and execute product marketing strategies to drive revenue growth.
• Manage relationships with distributors, resellers, and channel partners.
• Collaborate with sales, operations, product, and leadership to align strategies.
• Identify new market opportunities through research and market trends.
• Support new product introduction (NPI) from concept to launch.
• Lead proposals and RFP efforts with timely execution.

Skills

Product marketing

Channel marketing

Leadership

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Engineering, or related field

Tools

Microsoft Office (PowerPoint, Excel)

Job description

Title: Product Marketing Manager - Channel & Reseller Strategy

Hiring Organization: Connexion Systems & Engineering

Compensation, Benefits, And Employment Type

• Duration: direct hire, full-time
• Pay rate: $110,000-$150,000 + 7/15 bonus plan
• Job Location: Danvers, MA
• Work Model: On-site
• Schedule: Monday-Friday, 8:00 AM-5:00 PM (flexible)
• Travel: Up to 30%
• Job#: bh19417

Description

We're seeking an experienced Product Marketing Manager - Channel & Reseller Strategy to lead marketing strategy and execution for a portfolio of products sold through reseller and distribution channels. This is a high-visibility leadership opportunity for a strategic, hands-on marketing professional who understands manufacturing, technical sales, and channel-driven growth. The ideal candidate will bring a strong marketing background, several years of people leadership experience, and the ability to influence cross-functional teams in a fast-paced manufacturing environment. You'll work closely with sales, operations, product teams, and global business units to drive growth, strengthen reseller relationships, and support new product and business initiatives.

What You'll Do

• Lead and develop the Reseller Product Group Marketing team, providing direction, coaching, and support to drive strong team performance and engagement
• Develop and execute product marketing strategies that drive revenue growth, profitability, and market expansion
• Manage relationships and initiatives with distributors, resellers, and channel partners
• Partner with sales, operations, product, and leadership teams to align marketing strategies with business objectives
• Collaborate with global business units and international partners on reseller marketing initiatives
• Identify new market opportunities through customer feedback, competitive analysis, industry trends, and market research
• Support new product introduction (NPI) activities from concept through launch
• Analyze sales, point-of-sale, inventory, forecasting, pricing, and other business data to develop actionable strategies
• Lead proposal and RFP efforts, ensuring effective positioning and timely execution
• Develop sales tools, presentations, training materials, product messaging, and other resources that support reseller and sales teams
• Ensure channel partners have the training, tools, and marketing materials needed to effectively represent products
• Monitor program performance, sales metrics, partner success, and market trends
• Support trade shows, customer meetings, and strategic business development initiatives
• Identify and address business challenges, operational obstacles, and market risks with a strong sense of urgency
• Champion strategic initiatives and influence stakeholders across the organization
• Perform additional duties as assigned

What We're Looking For

• 5+ years of experience in product marketing, product management, technical marketing, or a related strategic business role
• Manufacturing experience is required
• Prior experience in technical sales, business development, channel marketing, or customer-facing marketing strongly preferred
• Several years of people leadership/management experience
• Bachelor’s degree in Marketing, Business, Engineering, or a related field, or equivalent experience
• Strong leadership presence with the ability to motivate teams and gain buy-in across an organization
• Excellent business, analytical, communication, and presentation skills
• Ability to manage multiple priorities and operate effectively in a fast-paced, high-visibility environment
• Self-starter who takes initiative, embraces change, and drives projects forward with minimal direction
• Strong decision-making skills and a demonstrated sense of urgency
• Proficiency with Microsoft Office, particularly PowerPoint and Excel
• Ability to travel up to 30%

Preferred Experience

Experience in any of the following is a plus, but not required:

• Aerospace or defense
• Electrical/electronic components
• Interconnects, connectors, or cable assemblies
• Technical manufacturing
• High-mix manufacturing environments
• Reseller, distributor, or channel marketing
• Product marketing within a technical or industrial environment

Why This Opportunity?

This is an opportunity to take a high-impact leadership role within a technical manufacturing organization, shaping product marketing strategy, developing a team, strengthening reseller partnerships, and directly contributing to business growth. If you're a strategic marketer with manufacturing experience who enjoys leading people, influencing across functions, and turning market opportunities into business results, we'd like to hear from you.