Product Marketing Manager, Card

Cash App; San Francisco (CA); Remote; USD 149,000 - 270,000; Full time

Job summary

An established industry player is looking for a Product Marketing Manager to lead the adoption and engagement of their innovative Cash App Card. This role involves shaping marketing strategies, collaborating with cross-functional teams, and utilizing customer insights to enhance product offerings. The ideal candidate will thrive in a fast-paced environment, bringing extensive experience in consumer product marketing and a deep understanding of card products. Join a forward-thinking company that values creativity and collaboration, and help redefine how millions of customers interact with their finances.

Benefits

Remote Work

Flexible Time Off

Insurance

Retirement Plans

Family Support

Qualifications

• 8-10+ years in consumer product marketing with proven track record.
• Deep expertise in card products and rewards programs.

Responsibilities

• Lead go-to-market strategy for Cash App Card habituation.
• Develop and execute multi-channel marketing campaigns.

Skills

Consumer Product Marketing

Product Strategy

Card Products Expertise

Data Analysis

Campaign Development

Education

Bachelor's Degree in Marketing or Related Field

Job description

Join to apply for the Product Marketing Manager, Card role at Cash App.

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It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has evolved into a dynamic ecosystem offering unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow, and save for our 50+ million monthly active customers. Our goal is to redefine the world’s relationship with money, making it more relatable, instantly accessible, and universally available.

Today, Cash App employs thousands of people worldwide, working in office and remote settings, fostering a culture of innovation, collaboration, and impact. We are a distributed team from day one, and many roles can be performed remotely from countries where we operate. We ensure our employees are creative, productive, and happy regardless of location.

The Role

Cash App is seeking a Product Marketing Manager – Card to lead the adoption and engagement of our Cash App Card. This position will shape the habituation strategy for one of our most high-visibility products—using rewards, pricing, partnerships, and storytelling to deepen loyalty and usage among our customers. You will join a team of Card PMMs to strengthen existing user engagement and expand to new audiences.

You will collaborate closely with Product, Data Science, Creative, and Brand teams to define positioning, develop campaigns, and shape customer interactions with their money daily. This role is ideal for someone who thrives in fast-paced environments, has extensive experience in financial services or consumer rewards, and combines creative and analytical thinking.

You Will

• Strategy & Positioning
• Lead go-to-market strategy for Cash App Card habituation, from launch to long-term engagement campaigns.
• Develop promotional pricing strategies and benefits in partnership with product teams to foster growth among existing users and new segments.
• Create compelling product positioning and messaging based on research, insights, and competitive landscape.
• Collaborate with other Card marketing partners to craft a cohesive story across all card benefits.
• Utilize customer insights and experimentation to inform product roadmap and feature improvements.

• Go-To-Market
• Develop and execute multi-channel marketing campaigns (owned, paid, in-app, partnerships) focusing on evergreen initiatives to increase card usage.
• Create performance reports and insights to guide future marketing strategies.
• Identify and activate key audience segments to boost Card engagement.

• Cross Functional Leadership
• Present marketing strategies to senior leadership to secure buy-in.
• Partner with PR, brand, creative, and growth teams to generate awareness and excitement around key initiatives.

• Insights & Measurement
• Define KPIs and measurement frameworks to evaluate campaign effectiveness and growth.
• Work with Data Science and Finance to assess campaign impact and growth metrics.
• Use customer insights and experimentation to shape product roadmap priorities.
• Monitor and optimize Card usage and engagement across user cohorts.
• Provide data-driven insights to inform future marketing efforts.

You Have

• 8-10+ years in consumer product marketing with a proven track record in product strategy.
• Deep expertise in card products, including rewards programs, incentives, and competitive landscape.
• Experience developing scalable card marketing frameworks.
• Strong perspective on card product strategy and growth opportunities.
• Ability to synthesize customer insights into actionable strategies.
• Experience using qualitative and quantitative data to optimize card programs.
• Track record of identifying market opportunities and competitive advantages in cards.
• History of achieving measurable business outcomes through card marketing.
• Strong executive presence with experience presenting to senior leadership.

We’re committed to building an inclusive economy and workplace. Block is an equal opportunity employer, evaluating all employees and applicants without regard to identity or protected classes. We consider qualified applicants with arrest or conviction records in accordance with laws. We also provide accommodations for disabled applicants during the recruitment process. Learn more on our I+D page.

While there is no fixed deadline to apply, U.S. roles are typically open for about 55 days. Pay varies by location and is based on skills, experience, and market conditions. Our pay ranges are:

• Zone A: $180,000—$270,000 USD
• Zone B: $167,400—$251,200 USD
• Zone C: $158,400—$237,600 USD
• Zone D: $149,400—$224,200 USD

Our benefits include remote work, insurance, flexible time off, retirement plans, and family support. Learn more about our benefits and our mission to build an open financial system.