Product Marketing Manager — Build a PMM Function (B2B SaaS)

ZipLiens; Kentucky; Remote; USD 106,000 - 144,000; Full time

Benefits offered by this job

Health Benefits (Medical, Dental, and

Job summary

Zipliens is seeking a proactive Product Marketing Manager to define market strategy, pricing, and packaging for its lien-resolution services. This role drives cross-functional collaboration across Marketing, Sales, Product, and Finance to bring new products to market.

The PMM will own research, win-loss programs, pricing models, and partnership opportunities, building a discipline from scratch and directly shaping Zipliens' growth trajectory.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of product marketing experience in B2B SaaS, tech-enabled services, or legal services.
• Experience owning a win-loss program and translating findings into action.
• Experience building or contributing to pricing and packaging strategy, ideally with Finance.
• Comfortable evaluating and structuring strategic or vendor partnerships.
• Proven track record managing go-to-market launches end-to-end.
• Strong quantitative and qualitative pricing analysis skills.
• Excellent written and verbal communication across audiences including execs.

Responsibilities

• Lead ongoing market research to validate product-market fit across service lines.
• Design and run a formal win-loss program with structured interviews.
• Own pricing and packaging research, models, and benchmarking with Finance.
• Identify and evaluate strategic partnerships and co-marketing opportunities.
• Plan and execute GTM launches for new products, features, and releases.
• Coordinate cross-functional readiness and maintain a GTM release calendar.

Skills

Product marketing

Pricing strategy

Go-to-market planning

Stakeholder management

Research skills

Pricing models

Partnership evaluation

Independent PMM

Legal industry knowledge

Education

Bachelor's degree in Marketing or related field

Job description

Zipliens is seeking a proactive Product Marketing Manager to define market strategy, pricing, and packaging for its lien-resolution services. This role drives cross-functional collaboration across Marketing, Sales, Product, and Finance to bring new products to market.

The PMM will own research, win-loss programs, pricing models, and partnership opportunities, building a discipline from scratch and directly shaping Zipliens' growth trajectory.