Product Marketing Manager - Base44

Base44; New York (NY); On-site; USD 160,000 - 175,000; Full time

Benefits offered by this job

RSUs

Medical insurance

Job summary

Base44 in New York is seeking a Product Marketing Manager to own marketing strategies for our B2B products. You will shape positioning, messaging, and assets, grounding decisions in customer insights and AI-driven tools while collaborating across teams.

The role requires 5–8 years of product marketing experience in B2B, hands-on asset creation, and comfort with data dashboards and HubSpot. Candidates must be NYC-based, able to work on-site three days a week, with base compensation $160k–$175k

Qualifications

• 5–8 years of experience in product marketing in a B2B environment.
• Hands-on experience creating high-quality B2B marketing assets.
• Fluent in using AI tools and no-code platforms to streamline workflows.
• Proficient in data analysis and deriving insights to guide decisions.
• Strong working knowledge of HubSpot for campaigns and revenue linkage.
• Experience conducting customer interviews and synthesizing insights.
• Ownership mindset with strong written communication and output bias.
• Comfortable navigating ambiguity and cross-functional collaboration.

Responsibilities

• Own and maintain B2B marketing collateral (website pages, demos, one-pagers, case studies, battle cards, emails, decks).
• Develop differentiated positioning and translate technical capabilities into customer-facing language.
• Conduct customer interviews and market research to inform GTM strategies.
• Manage marketing performance metrics and optimize campaigns using data dashboards.
• Work as a full-stack marketer using AI tools and no-code platforms to create content and automate workflows.

Skills

B2B marketing

Asset creation

AI tools

Data analysis

HubSpot

Customer interviews

Cross-functional

Ownership mindset

Tools

No-code platforms

AI tools

Data dashboards

Job description

Job Description

As a Product Marketing Manager at Base44, you'll take ownership of crafting and delivering impactful marketing strategies that resonate with B2B audiences. You'll drive positioning, messaging, and the creation of top-notch marketing assets while leveraging customer insights and cutting-edge AI tools to inform your decisions.

In Your Day-to-day, You Will

• Own and maintain a suite of B2B marketing collateral, including website pages, product demos, one-pagers, case studies, battle cards, email sequences, and sales decks
• Develop clear and differentiated positioning and messaging for Base44's product lines, translating technical capabilities into compelling customer-facing language
• Conduct customer interviews, win/loss analyses, and market research, turning insights into actionable strategies and sharpening go-to-market approaches
• Manage marketing performance metrics, using data dashboards to optimize strategies and eliminate ineffective efforts
• Work as a full-stack marketer, utilizing AI tools and no-code platforms to create content, automate workflows, and execute campaigns independently
• Additional benefits and compensation information can be found on our Locations page (https://careers.wix.com/location/new-york).

Note: We are seeking NY-based candidates who are able and willing to work on-site three days per week.

Qualifications

• 5–8 years of experience, including 3–4 years in product marketing in a B2B environment
• Hands-on experience creating high-quality B2B marketing assets, including website copy, demo scripts, and sales decks
• Fluent in using AI tools and no-code platforms to streamline workflows and enhance marketing efforts
• Proficient in data analysis, with the ability to pull and interpret data to inform decisions
• Strong working knowledge of HubSpot for managing campaigns, tracking pipeline impact, and connecting marketing efforts to revenue outcomes
• Skilled in conducting customer interviews and synthesizing insights into actionable strategies
• Ownership mindset with strong written communication skills and a bias toward output
• Comfortable working cross-functionally and navigating ambiguity

We are seeking candidates based in the NYC area who can visit our NYC office 3x per week.

Additional Information

The marketing team at Base44 is a dynamic group dedicated to crafting compelling narratives and driving impactful campaigns that resonate with B2B audiences. By leveraging cutting-edge tools and customer insights, we ensure our strategies are data-driven and aligned with market needs. Collaboration, innovation, and a commitment to excellence define our approach as we work to elevate the Base44 brand and its offerings in the competitive B2B landscape.

Expected base compensation salary range $160,000 - $175,000. In addition to base pay you will receive company RSUs as part of the compensation package.

Final package may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.

• For U.S. employees, this role is currently eligible for a benefit package that includes competitive medical, dental and vision insurance, a retirement savings plan, wellness benefits, travel expenses and subsidized lunch no matter where you live.

Other benefits vary from country to country. You'll get a detailed offer at the final stages of the hiring process, though salary expectations may be discussed earlier in the process.