Product Marketing Manager — Analyst Relations & MOFU

Trintech; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Open paid time off

Hybrid schedule

Comprehensive healthcare and wellness

100% company-paid volunteer time

401k with a company match

Pet Insurance

Tuition/Continuing Education Reimb.

Job summary

Trintech is seeking a Product Marketing Manager to articulate the value of the AI Platform to finance and accounting customers. This research-driven, customer-facing role owns Analyst Relations and leads middle-of-funnel activities to deepen product understanding.

Reporting to the Senior Director of Product Marketing, you will partner with Product on releases, translate launches into customer stories, and enable customer-facing teams with compelling content and messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications
• 3–5 years in product marketing, customer marketing, or related role, ideally in B2B SaaS
• Experience managing analyst relationships or an Analyst Relations program strongly preferred
• Strong research and analytical skills, with the ability to synthesize market and competitive data into clear, actionable recommendations
• Excellent written and verbal communication skills, with the ability to translate complex product functionality into stories customers can understand
• Experience building customer education content, such as webinars, newsletters, or in-app messaging
• Experience partnering with Product teams on launches and translating releases into customer-facing value stories
• Experience enabling customer-facing teams, such as Customer Success, Support, or Sales
• Familiarity with finance and accounting software, the financial close process, or reconciliation is a plus
• Strong organizational skills, with the ability to manage multiple, concurrent projects in a fast-paced, deadline-driven environment
• Strong cross-functional collaboration skills

Responsibilities

• Own Trintech’s Analyst Relations program end to end, including briefings, inquiries, vendor profile submissions, and ongoing relationships with firms covering the financial close and reconciliation market
• Co-lead market and competitive research to track competitor positioning, pricing moves, and messaging, keeping Trintech’s competitive intelligence library and battlecards current and accurate
• Synthesize analyst and competitive findings into clear points of view that inform product messaging, packaging, and go-to-market decisions
• Represent Trintech directly in analyst interactions, ensuring our product, platform, and value stories are understood and reflected accurately in analyst research and market coverage
• Build and run middle-of-funnel programs with our broader go-to-market team that help existing customers understand, at a deeper level, the features, functionality, and capabilities of the Trintech AI Platform
• Develop customer-facing content and campaigns, such as webinars, feature spotlights, customer newsletters, and in-app messaging, that deepens product adoption and engagement post-sale
• Partner with Customer Success and Support to identify where customer understanding of the product falls short, and close those gaps with targeted marketing content
• Work closely with our Customer Marketing team to maintain a customer content calendar that keeps existing customers current on platform capabilities between major launches
• Partner with Product on the ongoing cadence of releases, ensuring the value of every release is communicated as a story customers can understand and act on
• Develop release notes, in-product messaging, and other customer-facing launch content that ties new functionality back to tangible customer outcomes
• Support the broader Product Marketing team’s launch operating model, ensuring middle-of-funnel and customer communications are sequenced consistently with each release
• Enable Customer Success, Support, and other customer-facing teams with the messaging, positioning, and content needed to speak confidently about product releases and platform capabilities
• Develop training materials, FAQs, and talk tracks that help customer-facing teams field product questions and reinforce value with existing customers
• Partner with the Product Marketing team’s broader sales enablement efforts to ensure consistency between customer-facing and prospect-facing messaging
• Partner with Product, Product Operations, Customer Success, Sales, and Marketing to ensure a consistent product and value story across every customer touchpoint
• Bring the voice of the customer, informed by market and competitive research, into product and messaging discussions
• Report only what can be confirmed through direct research, customer interaction, or data when communicating market, competitive, or customer insights

Skills

Analyst Relations

Market Research

Content Development

Cross-functional Collaboration

B2B SaaS

Launch Enablement

Education

Bachelor’s degree in Marketing

Communications or related field

Job description

Trintech is seeking a Product Marketing Manager to articulate the value of the AI Platform to finance and accounting customers. This research-driven, customer-facing role owns Analyst Relations and leads middle-of-funnel activities to deepen product understanding.

Reporting to the Senior Director of Product Marketing, you will partner with Product on releases, translate launches into customer stories, and enable customer-facing teams with compelling content and messaging.