Product Marketing Manager

Trintech Inc.; New York (NY); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

Open paid time off

Hybrid schedule

Healthcare and wellness programs

401k with company match

Tuition reimbursement

Job summary

Trintech Inc. seeks a Product Marketing Manager to illuminate the full value of the Trintech AI Platform for finance and accounting customers.

You will own Analyst Relations, lead middle-of-funnel marketing, and translate product launches into customer-facing stories that drive adoption and satisfaction across a fast-paced B2B SaaS environment. Reporting to the Senior Director of Product Marketing, you will collaborate with Product, Customer Success, and Sales to create content, webinars, and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in product marketing, customer marketing, or a related role, ideally in B2B SaaS.
• Experience managing analyst relationships or an Analyst Relations program strongly preferred.
• Strong research and analytical skills, with the ability to synthesize market and competitive data into clear, actionable recommendations.
• Excellent written and verbal communication skills, with the ability to translate complex product functionality into stories customers can understand.
• Experience building customer education content, such as webinars, newsletters, or in-app messaging.
• Experience partnering with Product teams on launches and translating releases into customer-facing value stories.
• Experience enabling customer-facing teams, such as Customer Success, Support, or Sales.
• Familiarity with finance and accounting software, the financial close process, or reconciliation is a plus.
• Strong organizational skills, with the ability to manage multiple, concurrent projects in a fast-paced, deadline-driven environment.
• Strong cross-functional collaboration skills

Responsibilities

• Own Analyst Relations program end to end, including briefings, inquiries, vendor profile submissions.
• Co-lead market and competitive research to track competitor positioning, pricing moves, and messaging.
• Synthesize analyst and competitive findings into clear points of view for product messaging and GTM decisions.
• Represent Trintech in analyst interactions to align product value with analyst coverage.
• Build and run middle-of-funnel programs to deepen product adoption post-sale.
• Develop customer-facing content and campaigns like webinars, newsletters, in-app messaging.
• Partner with Customer Success and Support to address gaps in customer understanding.
• Maintain a customer content calendar across major launches.
• Collaborate with Product on release cadence and translate releases into customer value stories.
• Enable Customer Success, Support, and Sales with messaging and content.

Skills

Analytical skills

Communication

Customer education content

Launch collaboration

Cross-functional collaboration

Finance software familiarity

Project management

B2B SaaS experience

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Description Product Marketing Manager Customer | Middle of the Funnel | Product Marketing | Mid-Level | Reports to Sr. Director, Product Marketing | Hybrid or Remote, North America

POSITION SUMMARY

Trintech is looking for a Product Marketing Manager to help our existing finance and accounting customers understand, at a deeper level, the full value of the Trintech AI Platform. This is a research-driven, customer-facing role built for someone who can own an Analyst Relations program with rigor and translate that same market and competitive fluency into content that helps our customers get more out of the products they already use. Reporting to the Senior Director of Product Marketing, the Product Marketing Manager owns Trintech's Analyst Relations program, with a heavy emphasis on market and competitive research, and leads middle-of-funnel activities that deepen current customers' understanding of the features, functionality, and capabilities of Trintech's products. This person partners closely with Product on the ongoing cadence of releases, turning the value of each launch into a story customers can understand, and plays a major role in enabling customer-facing teams to tell that story with confidence.

WHAT YOU GET TO DO

Analyst Relations & Competitive Research

• Own Trintech's Analyst Relations program end to end, including briefings, inquiries, vendor profile submissions, and ongoing relationships with firms covering the financial close and reconciliation market
• Colead market and competitive research to track competitor positioning, pricing moves, and messaging, keeping Trintech's competitive intelligence library and battlecards current and accurate
• Synthesize analyst and competitive findings into clear points of view that inform product messaging, packaging, and go-to-market decisions
• Represent Trintech directly in analyst interactions, ensuring our product, platform, and value stories are understood and reflected accurately in analyst research and market coverage

Middle-of-Funnel Customer Marketing

• Build and run middle-of-funnel programs with our broader go-to-market team that help existing customers understand, at a deeper level, the features, functionality, and capabilities of the Trintech AI Platform
• Develop customer-facing content and campaigns, such as webinars, feature spotlights, customer newsletters, and in-app messaging, that deepens product adoption and engagement post-sale
• Partner with Customer Success and Support to identify where customer understanding of the product falls short, and close those gaps with targeted marketing content
• Work closely with our Customer Marketing team to maintain a customer content calendar that keeps existing customers current on platform capabilities between major launches

Product Launch Support

• Partner with Product on the ongoing cadence of releases, ensuring the value of every release is communicated as a story customers can understand and act on
• Develop release notes, in-product messaging, and other customer-facing launch content that ties new functionality back to tangible customer outcomes
• Support the broader Product Marketing team's launch operating model, ensuring middle-of-funnel and customer communications are sequenced consistently with each release

Customer-Facing Team Enablement

• Enable Customer Success, Support, and other customer-facing teams with the messaging, positioning, and content needed to speak confidently about product releases and platform capabilities
• Develop training materials, FAQs, and talk tracks that help customer-facing teams field product questions and reinforce value with existing customers
• Partner with the Product Marketing team's broader sales enablement efforts to ensure consistency between customer-facing and prospect-facing messaging

Cross-Functional Collaboration

• Partner with Product, Product Operations, Customer Success, Sales, and Marketing to ensure a consistent product and value story across every customer touchpoint
• Bring the voice of the customer, informed by market and competitive research, into product and messaging discussions
• Report only what can be confirmed through direct research, customer interaction, or data when communicating market, competitive, or customer insights

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3–5 years of experience in product marketing, customer marketing, or a related role, ideally in B2B SaaS
• Experience managing analyst relationships or an Analyst Relations program strongly preferred
• Strong research and analytical skills, with the ability to synthesize market and competitive data into clear, actionable recommendations
• Excellent written and verbal communication skills, with the ability to translate complex product functionality into stories customers can understand
• Experience building customer education content, such as webinars, newsletters, or in-app messaging
• Experience partnering with Product teams on launches and translating releases into customer-facing value stories
• Experience enabling customer-facing teams, such as Customer Success, Support, or Sales
• Familiarity with finance and accounting software, the financial close process, or reconciliation is a plus
• Strong organizational skills, with the ability to manage multiple, concurrent projects in a fast-paced, deadline-driven environment
• Strong cross-functional collaboration skills

WHAT WE OFFER

• Open paid time off
• Hybrid schedule
• Comprehensive healthcare and wellness programs
• 100% company-paid volunteer time
• 401k with a company match
• Pet Insurance
• Tuition/Continuing Education reimbursement program

Should you require (or need) accommodations throughout any stage of the recruitment process, please provide your requirements to [e-mail] and we will work with you to accommodate your needs.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Trintech Inc., is a participant in the federal E-Verify program. This program allows employers to confirm the eligibility of their employees to work in the United States through an electronic verification process. As required by law, we will verify the identity and employment eligibility of all persons hired to work at Trintech. For more information about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Thanks for your interest in working on our team!

Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! Our AI Financial Close solutions enable thousands of clients worldwide to lead productivity transformation across their finance and accounting organizations — driving efficiencies, ensuring accuracy to mitigate risk, and empowering strategic decision-making. Make time count with Trintech. As the leader in AI Financial Close Management, Trintech is headquartered in Plano, Texas with offices and strategic resellers across United States, Europe, Australia, South America, Africa, and Asia Pacific. With a strong partner ecosystem, Trintech collaborates with over 100 companies to create a network of interconnected businesses. To learn more about Trintech, visit www.trintech.com.