Product Marketing Manager, Amazon Business Central Marketing

Amazon; Seattle (WA); On-site; USD 98,000 - 180,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager, where you'll play a crucial role in shaping the B2B landscape. This dynamic position involves crafting innovative marketing strategies, optimizing engagement, and collaborating with diverse teams to enhance product discoverability. Your expertise in online merchandising and digital marketing will drive impactful campaigns across multiple markets. If you thrive in a fast-paced environment and are passionate about delivering results, this opportunity is perfect for you. Embrace the challenge of transforming the way businesses approach purchasing with your strategic insights and hands-on execution.

Benefits

medical benefits

financial benefits

equity options

sign-on payments

Qualifications

• 2+ years of marketing experience with a focus on data-driven improvements.
• Experience managing cross-functional marketing campaigns from start to finish.

Responsibilities

• Develop go-to-market strategies for pricing and selection programs.
• Track KPIs and optimize campaigns based on insights and data.

Skills

strategic thinking

relationship building

problem solving

online merchandising

digital marketing

product marketing

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Tableau

Job description

Product Marketing Manager, Amazon Business Central Marketing

Come be a part of a rapidly expanding $35 billion global business. At Amazon Business (AB), we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of AB to buyers and sellers of all sizes, unlocking our potential worldwide.

This role is part of the AB Central Marketing team and our vision is to establish AB as the most recognized B2B brand. As the Product Marketing Manager, you will deliver engaging, cross-platform AB store and merchandising experiences that drive discoverability and adoption of business relevant selection and business pricing solutions in multiple countries where AB is present. You will also be responsible for the Enterprise strategy, development, and optimization of global campaigns.

To be successful in this role, this individual will work seamlessly with senior stakeholders across Marketing, Pricing, Selection, Sales, and Tech across geographic regions to optimize through scale and continuous experimentation. We are looking for an individual with broad experience in online merchandising, digital marketing, and product marketing. This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution.

The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.

Key job responsibilities

1. Develop go to market and evergreen engagement strategies for Enterprise AB pricing and selection programs, including large pack initiatives (e.g., case packs, pallets).
2. Identify merchandising and campaign gaps and devise experimentation plans to optimize.
3. Track KPIs and progress to goals to measure success of campaigns, experimentation and new initiatives.
4. Actively investigate and suggest new ways to help Enterprise customers discover AB pricing and selection programs, leaning on insights from Sales.
5. Support high-priority seasonal events.
6. Develop processes to gather inputs from partner teams and communicate back with key information and deadlines.
7. Establish and drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs.
8. Provide and implement optimization recommendations for long term success of promotions program.

Minimum Qualifications

1. 2+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
4. Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
5. Experience managing and measuring marketing performance in various channels.

Preferred Qualifications

1. 4+ years of professional non-internship marketing experience.
2. Experience presenting ideas to various levels of an organization to gain support for initiatives.
3. Experience in B2B Marketing and partnering with Sales.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit this link. This position will remain posted until filled. Applicants should apply via our internal or external career site.