Product Marketing Manager 199481

Harnham; Miami (FL); Hybrid; USD 140,000 - 175,000; Full time

Job summary

Harnham in Miami, FL is seeking a Product Marketing Manager for a leading mobile gaming studio. You will own end-to-end go-to-market strategy for a flagship title, linking product, data, and growth, with a strong emphasis on data-driven decision making.

The role involves shaping positioning, driving acquisition and retention across channels, and collaborating with product, design, paid media, and analytics teams.

Qualifications

• Strong commercial experience in product marketing within mobile gaming or digital entertainment.
• Proven ability to build and deliver GTM strategies that drive growth.
• Deep understanding of performance marketing metrics (LTV, retention, ROAS).

Responsibilities

• Define and execute full-funnel go-to-market strategy for a flagship title.
• Partner with product, data, design, paid media and analytics teams to deliver cohesive campaigns.
• Use data and player insights to refine targeting and identify growth opportunities.
• Measure campaign effectiveness and optimize across channels and lifecycle stages.

Skills

Go-to-market

Cross-functional

Data driven

Lifecycle marketing

Mobile gaming

Acquisition funnels

Job description

Miami, Florida (Hybrid) | $140,000 to $175,000

This is a high-impact Product Marketing Manager role with a well-established mobile gaming studio embarking on its next phase of growth. You will take ownership of a flagship title with a global player base and play a pivotal role in shaping its go‑to‑market strategy, player engagement, and long‑term commercial success.

The Company

They are an established mobile entertainment studio with a globally recognised portfolio and millions of players worldwide. Backed by a larger international gaming group, they combine the agility of a smaller team with the support and resources of a broader network. Their focus is on delivering creative, player‑first experiences within the casual and simulation gaming space. The business is now investing in scaling its core franchise through enhanced live operations, international expansion, and more sophisticated marketing strategies.

The Role

You will own the end-to-end product marketing strategy for a leading mobile title, acting as the central link between product, data, and growth functions. This role blends strategic planning with hands‑on execution, with a strong emphasis on data‑driven decision making.

Key responsibilities include:

• Define and execute a full‑funnel go‑to‑market strategy to drive player acquisition, engagement, and retention
• Use data, user research, and community insights to refine targeting and identify growth opportunities
• Lead marketing activations across channels including user acquisition, social, partnerships, and live events
• Shape product positioning and messaging to align with ongoing content releases and feature updates
• Partner closely with product, design, paid media, and analytics teams to deliver cohesive campaigns
• Optimise performance across the app store funnel, lifecycle marketing, and in‑game events
• Measure campaign effectiveness through incrementality analysis, marketing mix modelling, and performance metrics
• Contribute to product strategy by translating player behaviour and feedback into actionable insights

Your Skills and Experience

• Strong commercial experience in product marketing within mobile gaming, apps, or digital entertainment
• Proven ability to build and deliver go‑to‑market strategies that drive measurable growth
• Deep understanding of performance marketing metrics such as LTV, retention, ROAS, and acquisition funnels
• Experience working cross‑functionally with product, data, and creative teams
• Ability to turn complex data into clear, actionable strategies
• Track record of delivering successful marketing activations across multiple channels
• Experience with lifecycle marketing, re‑engagement campaigns, or community‑led growth
• Interest in leveraging new tools and technologies, including AI, to improve marketing effectiveness

What They Offer

• Opportunity to take full ownership of a high‑profile product’s marketing strategy
• Clear progression path with scope to grow into a leadership role
• Collaborative, fast‑paced environment with strong cross‑functional exposure
• Backing from an established global gaming group with ongoing investment in growth