Product Marketing Manager

MobilityWare; Irvine (CA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Unlimited PTO

Life insurance

401K

Annual company trip

Free lunch

Free snacks

Free drinks

Casual dress code

Growth opportunities

Annual Game Jam

Job summary

MobilityWare is seeking a Product Marketing Manager to shape and execute marketing strategies across our portfolio of games. Lead user acquisition creative strategy, testing, and optimization while partnering with Marketing and Product to drive growth, engagement, and retention.

You will translate performance data into actionable insights, define GTM plans for new launches, and collaborate with analytics, monetization, and product teams to maximize campaign impact.

Qualifications

• 3-5 years of experience in marketing for mobile games or apps preferred.
• Understanding of A/B testing and deriving actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears on multiple projects.
• Exceptional analytical and quantitative skills.
• Great written and oral communication skills.
• Strong presentation skills.
• Ability to adapt to changing priorities.
• Proficient in data analysis and Excel.

Responsibilities

• Lead creative brainstorming and develop a systematic approach to new creative ideas.
• Own UA creative testing roadmap and conduct research to improve creatives.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze creative data to uncover insights for iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, Monetization to strengthen marketing processes.
• Develop marketing strategies for key game milestones with teams.
• Conduct audience and competitor research to refine product positioning and test new creatives.
• Work with Product Marketing leadership to improve research and testing efficiency.
• Evaluate strategic partnerships for the studio.

Skills

UA strategy

A/B testing

Marketing analytics

Excel

Communication

Project planning

Tools

Excel

Job description

As a Product Marketing Manager at MobilityWare, you’ll play a key role in shaping and executing marketing strategies that drive player growth, engagement, and retention across our portfolio of games. You’ll lead user acquisition (UA) creative strategy, oversee creative testing and optimization, and help define the broader marketing approach for multiple titles.

Working closely with cross-functional partners across Marketing and Product, you’ll develop impactful campaigns, translate performance data into actionable insights, and continuously optimize marketing efforts to support both game and company goals.

Responsibilities:

• Lead creative brainstorming, and refine a systematic approach to the development of newcreative ideas.
• Own UA creative testing roadmap, conducting research and testing to improve the effectivenessof creatives.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, anddrive creative iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with other teams (e.g. UA, Product, Analytics, Monetization) to bolster thecapabilities of our marketing processes and platforms, and define new product positioning andmaximize competitive potential.
• Work closely with UA, creative and product team to develop marketing strategies for key gamemilestones.
• Conduct audience and competitor research to define product positioning and test new creativestrategies, and constantly be a source of knowledge in regards to competitor trends and industrymarketing methodology.
• Work closely with Product Marketing leadership to weed out inefficiencies in our creativeresearch and testing processes.
• Work with Product Marketing leadership to evaluate and propose new strategic partnerships forthe studio.

Qualifications for Position:

• 3-5 years of experience in marketing for mobile games or apps preferred.
• Understanding of A/B testing and deriving at actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Strong presentation skills.
• Ability to be flexible on a day to day basis with task priority.
• Data Analysis and Excel experience.

A Little Bit About Us:

MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times.

MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members.

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimitedPTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, aMexican Riviera Cruise, Las Vegas and Los Cabos!
• In the office we offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heartof Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!

In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’ s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $90,000- $110,000.