Product Marketing Manager

Leadership Connect, Inc.; Washington (District of Columbia); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Awesome medical insurance plan

Dental Insurance

Life & Disability insurance

Flexible spending accounts

Unlimited PTO!

Eleven Paid Holidays

$3,000 Employee Referral Program

Employer contribution to 401(k) plan

Rewards and recognition programs

Job summary

Leadership Connect, Inc. is seeking a Product Marketing Manager to own go-to-market strategy and execution for the company's B2B SaaS solutions.

You will lead cross-functional efforts with Product, Engineering, Marketing, Sales, and Customer Success, shaping messaging, packaging, and market delivery. The role requires 5+ years in product marketing for software, strong writing and presentation skills, and a data-driven approach.

Qualifications

• 5+ years of product marketing experience at a B2B SaaS company.
• Experience building and executing go-to-market plans for software products.
• Strong written, verbal, and presentation skills.
• Strong analytical skills and a data-driven mindset.
• The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment.
• A collaborative, ownership-driven approach.
• Nice to have: experience marketing to government workers.

Responsibilities

• Own the go-to-market roadmap, strategy, and execution for product launches
• Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
• Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
• Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
• Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
• Build training materials and lead sales enablement for key launches
• Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Analytical thinking

Presentation skills

Gov't marketing (nice-to-have)

Job description

Who are we?

At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.

About the Role

Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed.

Core Functions of the Role:

• Own the go-to-market roadmap, strategy, and execution for product launches
• Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
• Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
• Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
• Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
• Build training materials and lead sales enablement for key launches
• Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

About You:

• 5+ years of product marketing experience at a B2B SaaS company
• Experience building and executing go-to-market plans specific to software products
• Superb written, verbal, and presentation skills
• Strong analytical skills and a data-driven mindset
• The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
• A collaborative, ownership-driven approach
• Nice to have: experience marketing to government workers

$140,000 - $160,000 a year

Actual offers within the posted range depend on the candidate's experience, skills, and alignment with role requirements.

Compensation noted does not include target commission, which is addressed separately.

We encourage candidates who bring strong relevant experience to apply, even if it doesn't map exactly to every listed qualification. Where a candidate demonstrates particular strength in the interview process, we're open to discussing how the scope of the role — and compensation within the posted range — might be shaped to fit that experience.

What is it like to work here?

We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold weekly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.

Everyone from full-stack developers to data scientists, former Hill staffers, and sales professionals help shape our in-depth people intelligence.

There is never a dull moment in our Washington, D.C. headquarters. People come from all over the world to join forces at Leadership Connect. We currently have teams working remotely and in-office and often get together for rooftop happy hours, exploring a brand new office, and meeting all the new hires on our growing team.

Want to join our amazing team?

Benefits/Rewards:

Awesome medical insurance plan

Dental Insurance

Life & Disability insurance

Flexible spending accounts

Unlimited PTO!

Eleven Paid Holidays

$3,000 Employee Referral Program

Employer contribution to 401(k) plan

Rewards and recognition programs

Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.