Principal, Marketing Insights

Fivetran; Denver (CO); Hybrid; USD 174,000 - 217,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

RSU stock grants

Professional development

Team events

Cell phone stipend

Mental health resources

Job summary

Fivetran in Denver seeks a Principal of Marketing Insights to shape growth strategy, investment planning, and performance analytics. You’ll partner with the office of the CMO, marketing leadership, and analytics teams to translate business goals into clear priorities, resources, and coordinated actions across regions.

This high‑visibility role requires structuring ambiguity, challenging assumptions, and driving decisions that improve pipeline, conversion, and velocity, with cross‑functional

Qualifications

• 8+ years of experience in marketing strategy, GTM analytics, or business performance within B2B SaaS.
• Proven track record influencing investment decisions and improving pipeline, conversion, or marketing efficiency.
• Experience developing growth plans, pipeline models, and performance assumptions.

Responsibilities

• Translate company growth targets into marketing plans with clear priorities and investment needs.
• Lead marketing performance reviews and drive decisions with owners and timelines.
• Define metrics and scorecards; deliver scalable reporting and actionable insights across Marketing.

Skills

Marketing strategy

GTM analytics

B2B SaaS metrics

SQL

Looker

Salesforce

Marketo

Cross-functional leadership

Executive communication

Tools

Looker

SQL

Salesforce

Marketo

Job description

From the company’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With the company, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the role

The Principal of Marketing Insights sits at the intersection of growth strategy, investment planning, and performance analytics. You’ll partner with the office of CMO, marketing leadership, and cross-functional analytics teams to determine where we invest, how we improve performance, and what it will take to achieve our growth targets. You’ll translate business goals and performance insights into clear priorities, resource decisions, and coordinated action across Marketing. This includes shaping pipeline strategy, evaluating investment tradeoffs, and identifying opportunities to improve conversion, velocity, and efficiency across regions, segments, and growth motions. This is a high-visibility leadership role during a period of significant organizational change. We’re looking for someone who brings structure to ambiguity, challenges assumptions with sound business judgment, and drives decisions through to measurable results. You’ll work closely with marketing leaders, Finance, GTM Operations, Technical Marketing Ops, and Central Analytics to connect strategy, investment, and execution.

What you’ll do

Growth strategy & planning: Translate company growth targets into marketing plans with clear priorities, investment requirements, and performance assumptions. Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs. Own marketing’s pipeline planning models and assumptions, coordinating inputs across regions, segments, channels, and motions. Identify the highest-impact opportunities to improve pipeline generation, conversion, and velocity; partner with functional leaders to turn those opportunities into action.

Program management & accountability: Lead weekly and monthly marketing performance reviews, focusing leadership on the decisions and actions needed to achieve targets. Proactively identify performance risks, diagnose root causes, and align leaders on corrective actions, owners, and timelines. Track actions and assess their impact, adjusting the approach when results fall short. Lead cross-functional initiatives across Marketing, XDR, Sales, Finance, and Analytics, resolving dependencies and escalating decisions when needed.

Insights & measurement: Set the strategic analysis agenda around the business questions most consequential to marketing growth and efficiency. Define the metrics, scorecards, and decision tools marketing leaders need to manage performance. Partner with Analytics to deliver scalable reporting and with Marketing Ops to ensure consistent definitions, reliable tracking, and data quality. Translate complex analysis into clear executive narratives that explain what is happening, why it matters, and what action to take.

Skills we’re looking for

• 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership.

• A demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.

• Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.

• Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.

• Proven ability to lead cross-functional initiatives and drive recommendations through to execution and results.

• Ability to independently structure ambiguous problems and balance speed with analytical rigor.

• Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution.

• Hands‑on fluency with SQL and BI tools such as Looker, enabling independent investigation and effective partnership with Analytics.

• Working knowledge of Salesforce and marketing automation platforms such as Marketo.

• Clear executive communication, with the ability to connect detailed analysis to business decisions.

Bonus Skills

• Experience navigating a merger, organizational integration, or significant GTM transformation.

• Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis.

• Familiarity with the modern data stack, including the company, dbt, Snowflake, and Looker.

• Background in data infrastructure, developer tools, or analytics software.

#LI-JC1 #LI-Hybrid

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job‑related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Denver Pay Range

$173,573.50—$216,966.75 USD

Perks and Benefits

• 100% employer‑paid medical insurance*

• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year‑end Global Week of Rest, and volunteer days off.

• RSU stock grants*

• Professional development and training opportunities

• Company virtual happy hours, free food, and fun team‑building activities

• Monthly cell phone stipend

• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.