Product Marketing Manager

Caterpillar; Warren (MI); On-site; USD 82,000 - 122,000; Full time

Job summary

Caterpillar is seeking a Product Marketing Manager to build a MI territory from a list of names and drive results through email marketing and value-driven selling. The role emphasizes ownership, collaboration, and multi-channel campaigns to generate qualified leads.

Based in Warren, MI, this position offers a salary of $82,000-$122,000 with opportunities for growth and milestones toward the next managerial level.

Qualifications

• Authorized to work in the United States without sponsorship.
• Storytelling instincts that turn data into a decision.
• Calm under the people-centered chaos a manager role tends to generate.
• A collaborative mindset and genuine enthusiasm for teamwork.
• Fluency in Display Advertising earned the hard way, not just from a tutorial.
• A solid foundation in Google Tag Manager, refined over 7+ years.
• The kind of empathy that makes hard feedback land softly.

Responsibilities

• Pitch Caterpillar's customer-centric offering to buyers who haven't heard of us yet.
• Coach the Product Marketing Manager team off discounting and onto value selling.
• Keep Warren renewals from slipping by owning the timeline.
• Bridge Growth Mindset reporting and the story your CMO needs to hear.
• Develop and execute multi-channel campaigns that drive qualified leads for Caterpillar.
• Trade weekly notes with product on what Warren buyers keep requesting.

Skills

Storytelling

Display Advertising

Google Tag Manager

Collaboration

Tools

Google Tag Manager

Job description

The Product Marketing Manager we're after at Caterpillar can build a MI territory from a list of names and a lot of nerve. This position rewards Email Marketing and Goal Setting mastery with $82,000 - $122,000, team collaboration, and ownership of what you ship.

Key Responsibilities

• Pitch Caterpillar's customer-centric offering to buyers who haven't heard of us yet
• Coach the Product Marketing Manager team off discounting and onto value selling
• Keep Warren renewals from slipping by owning the timeline
• Bridge Growth Mindset reporting and the story your CMO needs to hear
• Develop and execute multi-channel campaigns that drive qualified leads for Caterpillar
• Trade weekly notes with product on what Warren buyers keep requesting

What You'll Bring

• Authorized to work in the United States without sponsorship
• Storytelling instincts that turn data into a decision
• Calm under the people-centered chaos a manager role tends to generate
• A collaborative mindset and genuine enthusiasm for teamwork
• Fluency in Display Advertising earned the hard way, not just from a tutorial
• A solid foundation in Google Tag Manager, refined over 7+ years
• The kind of empathy that makes hard feedback land softly

Caterpillar builds sales marketing tools the way old shops built furniture — slowly, in Warren, MI, and with a maker-minded respect for the craft. At Caterpillar feedback has a short half-life, delivered close to the moment it can still help.

We provide $82,000 - $122,000, a wellness budget, retirement matching, and clear milestones for moving up to the next manager.