Growth-Oriented Product Marketing Manager

Caterpillar; Warren (MI); On-site; USD 82,000 - 122,000; Full time

Job summary

Caterpillar is seeking a Product Marketing Manager to build a MI territory from a list of names and drive results through email marketing and value-driven selling. The role emphasizes ownership, collaboration, and multi-channel campaigns to generate qualified leads.

Based in Warren, MI, this position offers a salary of $82,000-$122,000 with opportunities for growth and milestones toward the next managerial level.

Qualifications

• Authorized to work in the United States without sponsorship.
• Storytelling instincts that turn data into a decision.
• Calm under the people-centered chaos a manager role tends to generate.
• A collaborative mindset and genuine enthusiasm for teamwork.
• Fluency in Display Advertising earned the hard way, not just from a tutorial.
• A solid foundation in Google Tag Manager, refined over 7+ years.
• The kind of empathy that makes hard feedback land softly.

Responsibilities

• Pitch Caterpillar's customer-centric offering to buyers who haven't heard of us yet.
• Coach the Product Marketing Manager team off discounting and onto value selling.
• Keep Warren renewals from slipping by owning the timeline.
• Bridge Growth Mindset reporting and the story your CMO needs to hear.
• Develop and execute multi-channel campaigns that drive qualified leads for Caterpillar.
• Trade weekly notes with product on what Warren buyers keep requesting.

Skills

Storytelling

Display Advertising

Google Tag Manager

Collaboration

Tools

Google Tag Manager

Job description

Caterpillar is seeking a Product Marketing Manager to build a MI territory from a list of names and drive results through email marketing and value-driven selling. The role emphasizes ownership, collaboration, and multi-channel campaigns to generate qualified leads.

Based in Warren, MI, this position offers a salary of $82,000-$122,000 with opportunities for growth and milestones toward the next managerial level.