Product Marketing Manager

Energy Innovation Corp; West Valley City (UT); On-site; USD 102,000 - 155,000; Full time

Benefits offered by this job

Stock options

Learning budget

Weekly 1:1 coaching

Job summary

Caterpillar is seeking a Product Marketing Manager to build a UT territory from names and a bold approach. The role pays $102,000–$155,000 with stock options, ongoing learning budgets, and weekly coaching.

Based in West Valley City, UT, you will own a fast-moving sales marketing agenda and drive measurable revenue impact. You will lead referrals, manage paid channels, and turn leads into signed deals, collaborating across teams while representing Caterpillar at local events.

Qualifications

• Ability to prioritize when many tasks demand attention.
• Ability to steer conversations toward a decision in sales marketing.
• Authorized to work in the United States without sponsorship.
• Experience with Salesforce and customer service workflows.
• Willingness to ask questions to prevent costly mistakes.

Responsibilities

• Stitch together a referral program customers want to share.
• Represent Caterpillar at trade shows, conferences, and local events.
• Set and monitor KPIs tied to revenue, retention, and CAC.
• Manage paid search, social, and email programs end to end.
• Turn cold leads into signed deals in West Valley City, UT.
• Show up at West Valley City networking events with a clear follow-up plan.
• Script the webinar that fills the sales funnel.

Skills

Prioritization

Sales marketing alignment

Work authorization

Customer service

Curiosity

Tools

Salesforce

Job description

The Product Marketing Manager we're after at Caterpillar can build an UT territory from a list of names and a lot of nerve. Consider it a $102,000 - $155,000 foothold at Caterpillar, where 7 years of Email Marketing converts straight into sales marketing ownership.

Key Responsibilities

• Stitch together a referral program Caterpillar customers want to share
• Represent Caterpillar at trade shows, conferences, and local networking events
• Set and monitor KPIs tied to revenue, retention, and acquisition cost
• Manage paid search, social, and email programs end to end
• Turn cold sales marketing leads into signed deals across West Valley City, UT
• Show up at West Valley City, UT networking nights with a reason to follow up
• Script the webinar that fills the sales marketing top of funnel

What You'll Bring

• An instinct for prioritization when everything is labeled urgent
• Comfort steering sales marketing conversations toward a decision
• Authorized to work in the United States without sponsorship
• Enough Salesforce to be dangerous, enough Customer Service to be trusted
• A bias toward asking the dumb question before the expensive mistake

Ask anyone in West Valley City about Caterpillar and you'll hear the same thing: a plainspoken crew that ships fast and sweats the Ahrefs details. Disagreement is welcome here, but once we decide, the whole Caterpillar team rows in the same direction.

Salaries here begin at $102,000 - $155,000, complemented by stock options, learning budgets, and weekly one-on-one coaching.

We re-validated this opening today; Caterpillar is still on the lookout.

You've weighed the pros and cons long enough; the Product Marketing Manager application takes five minutes.