Product Marketing Manager

Designalytics; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

Designalytics is seeking a Product Marketing Manager to own product marketing strategy, messaging, and execution across our core packaging research offerings. You will drive positioning, messaging, and sales tools to support the growth of our products.

You will craft outbound email cadences, high-impact pitch decks, product sheets, and simple videos to illustrate data capabilities, working closely with the sales team to translate needs into compelling assets.

Qualifications

• 3–5 years of experience in B2B product marketing and/or marketing communications, preferably in B2B SaaS, market research, or CPG services.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Own and refine the marketing strategy and messaging for core CPG packaging research products.
• Create, deliver, and optimize sales tools—pitch decks, one-pagers, product sheets, and feature overviews.
• Strategize, draft, and execute product-focused email campaigns and cadences that generate leads.
• Produce explainer videos and product demos highlighting data and research capabilities.
• Partner with sales to translate commercial needs into polished marketing assets.

Skills

Product marketing

Email marketing

Video production

Written communication

Visual design

Education

Bachelor's degree in Marketing/Communications/Business

Tools

PowerPoint

Google Slides

HubSpot

Salesloft

Loom

Camtasia

Canva

Adobe Premiere

Job description

Designalytics is looking for a Product Marketing Manager to take ownership of product marketing strategy, messaging, and execution across our core package design research off erings. Sitting within the marketing team, you will serve as the strategic driver and primary hands‑on creator for how our products are presented to the market and supported throughout the sales process.

In this role, you will have end‑to‑end ownership of product positioning, including creating and/or sharpening product messaging and the strategic tools our sales team needs to convert prospects and drive growth. You'll bring a mix of strategic vision and execution power: crafting outbound email cadences, building high‑impact pitch decks and product sheets, producing explainer videos and more.

The Role

• Product Marketing Strategy & Positioning: Own and refine the marketing strategy and messaging frameworks for our current CPG packaging research products, ensuring clear, persuasive positioning across all materials.
• Sales Enablement & Asset Creation: Strategize, create, and deliver high‑performing sales tools—including pitch decks, one‑pagers, product sheets, and feature overviews that help our sales team convert prospective clients.
• Email Marketing & Outbound Cadences: Strategize, draft, and execute product‑focused email campaigns and sales cadences that generate leads and keep prospects engaged.
• Video & Visual Content Creation: Create simple, clear explainer videos and product demos that highlight our data and research capabilities.
• Sales Support: Partner directly with the sales team to translate their commercial needs into polished, strategic marketing tools and assets.

Who You Are

• Strategic & hands on: You combine strategic thinking with execution, comfortable taking full accountability for product marketing from high‑level messaging down to final asset polish.
• Effective communicator: You can translate complex CPG data and behavioral research concepts into simple, clear, and compelling content for sales enablement and marketing campaigns.
• Proactive & self‑directed: You take initiative to identify gaps in our marketing effort, proactively bringing solutions to the marketing team for potential execution. You thrive in an environment with high autonomy, managing your time and projects end‑to‑end while partnering with the rest of the team.

Skills & Qualifications

• Experience: 3-5 years of experience in B2B product marketing and/or marketing communications, preferably in B2B SaaS, market research, or CPG services.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Key Skills

• Demonstrated track record of managing and executing product marketing efforts.
• Hands‑on experience building, executing, and reporting on CRM‑based email marketing sequences and sales cadences.
• Practical skill in producing and editing simple videos and product walkthroughs (e.g., using Loom, Camtasia, Canva, Adobe Premiere, or similar).
• Excellent written communication and visual design sensibility.

Tools: Proficiency with slide tools (PowerPoint, Google Slides) and familiarity with sales engagement or CRM tools (e.g., HubSpot, Salesloft).

• Role: Full‑time (~40 hours per week)