Product Marketing Manager

MCIM by Fulcrum Collaborations; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

A leading SaaS company is seeking a Sr Recruiter | Talent Advisor to manage go-to-market strategies for their innovative tech products. The role requires 8–10 years of product marketing experience within SaaS, where you'll partner with Sales, Product, and Customer Success to enhance adoption and market impact. Ideal candidates will possess exceptional communication skills and a degree in Marketing or a related field. Join a fast-paced environment with lots of growth opportunities.

Qualifications

• 8–10 years of product marketing experience in SaaS, ideally in enterprise software.
• Exceptional written and verbal communication skills.
• Experience in data center infrastructure preferred.

Responsibilities

• Lead development of persona frameworks and product messaging.
• Own creation of marketing and sales content.
• Drive go-to-market planning for product launches.
• Collaborate with Customer Success to design cross-sell plays.

Skills

Product marketing experience

Excellent communication skills

Content creation

Familiarity with ABM programs

Fast-paced adaptability

Education

Bachelor's degree in Marketing or related field

MBA advantageous

Job description

Sr Recruiter | Talent Advisor to SaaS Startups

About MCIM

MCIM – The Data Center Operating System (DCOS) is a platform that simplifies the complexities of managing a data center by bringing all functions and locations under one intuitive dashboard.

MCIM started with a commission from a Fortune 100 financial institution to create a cloud computing solution for managing their global critical facilities. The team developed the MCIM platform based on the lessons learned from that project. Today, MCIM is utilized by Fortune 100 and 500 companies in over 94 countries worldwide. This world-class solution is continuously improved through collaboration with users and industry organizations like The Uptime Institute.

We\'re looking for a strategic, hands-on Product Marketing Manager to lead go-to-market efforts across Fulcrum’s product portfolio. This mid-senior level role will shape messaging, content, and positioning that drive adoption, expansion, and sales enablement across our ABM-focused funnel. You’ll work cross-functionally with Product, Sales, Customer Success, and the executive team to translate product innovation into market impact.

What You’ll Do

• Lead the development of persona frameworks and product messaging tailored to buying stages
• Own creation and maintenance of marketing and sales content (e.g. product literature)
• Drive go-to-market planning for product launches, including release notes, internal training, and external enablement
• Partner with Sales to deliver compelling product presentations and assets for ABM tiers
• Train the go-to-market team on how to position and sell new features and solutions
• Collaborate with Customer Success to design and execute cross-sell and expansion plays
• Translate product capabilities into value-driven narratives for Site Chiefs, Ops Leaders, and Finance personas
• Act as a key conduit, delivering valuable feedback from go-to-market teams to our Product organization

Requirements

• 8–10 years of product marketing experience in SaaS, ideally in enterprise or vertical software
• Experience in or familiarity with data center infrastructure, enterprise asset management, or adjacent spaces strongly preferred
• Proven ability to thrive in fast-paced, growth-stage environments
• Exceptional written and verbal communication skills, with strong storytelling instincts
• Experience with ABM programs and working with Sales and Product counterparts
• Demonstrated ability to create content across various formats and buyer stages
• Bachelor\'s degree in Marketing, Communications, Business, or a related field (MBA advantageous)

Why Work Here

Fulcrum Collaborations is one of the fastest-growing companies in the digital infrastructure industry. We are the software backbone of the modern data center, transforming how mission-critical facilities operate from compliance to uptime. Backed by a strong capital partner and trusted by a large share of the world\'s top data center operators, Fulcrum offers a rare opportunity to shape the future of a global industry.

We move fast, we think big, and we invest in people who want to do their best work.

Employment Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Product Management
• Industries: Data Infrastructure and Analytics

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