Sr Product Marketing Manager

MCIM; Virginia (MN); On-site; USD 110,000 - 140,000; Full time

Job summary

MCIM is seeking a strategic, hands-on Product Marketing Manager to drive go-to-market efforts across its product portfolio. This role shapes messaging, content, and positioning to drive adoption, expansion, and sales enablement.

You’ll collaborate with Product, Sales, Customer Success, and leadership to translate product innovations into market impact. The ideal candidate has 8–10 years in SaaS product marketing, with ABM and storytelling strengths, and a track record of cross-functional

Qualifications

• 8–10 years of product marketing experience in SaaS.
• Experience with data center infrastructure or related domains preferred.
• Proven ability to thrive in fast-paced growth environments.
• Exceptional written and verbal communication, strong storytelling instincts.
• Experience with ABM programs and cross-functional work with Sales and Product.
• Bachelor's degree in Marketing/Communications/Business; MBA is a plus.

Responsibilities

• Develop persona frameworks and product messaging for buying stages.
• Own creation and maintenance of marketing content (decks, literature, ROI tools).
• Lead go-to-market planning for product launches and enablement.
• Partner with Sales to deliver ABM assets and presentations.
• Train GTM teams on positioning and selling new features.
• Collaborate with Customer Success to design expansion plays.
• Translate product capabilities into value-driven narratives for key personas.
• Provide feedback from GTM to Product organization and roadmap.

Skills

Product marketing

SaaS

Enterprise software

ABM programs

Cross-functional collaboration

Storytelling

Content creation

Market messaging

Education

Bachelor's degree in Marketing/Communications/Business

MBA (plus)

Job description

About MCIM

MCIM is how critical facility operators make every data center stronger. With a purpose-built platform and real-time analytics, MCIM eliminates silos, removes blind spots, and ensures operators never go it alone in managing mission-critical infrastructure.

About MCIM

MCIM is how critical facility operators make every data center stronger. With a purpose-built platform and real-time analytics, MCIM eliminates silos, removes blind spots, and ensures operators never go it alone in managing mission-critical infrastructure.

For too long, data centers have operated with fragmented tools, inconsistent workflows, and unreliable data, capping their potential. MCIM unites operations, maintenance, capital planning, and reliability intelligence into one comprehensive platform built specifically for mission-critical environments.

• No silos - one platform that unites workflows across sites and teams
• No blind spots - clean, first-party data and benchmarking that drive better decisions
• No going it alone - a consultative partner dedicated solely to data center operations

Trusted by leading colocation providers, hyperscalers, and global financial institutions, MCIM is purpose-built to support the complexity, density, and uptime demands of modern digital infrastructure.

About The Role

We're looking for a strategic, hands-on Product Marketing Manager to lead go-to-market efforts across MCIM’s product portfolio. This mid-senior level role will shape messaging, content, and positioning that drive adoption, expansion, and sales enablement across our ABM-focused funnel. You’ll work cross-functionally with Product, Sales, Customer Success, and the executive team to translate product innovation into market impact.

What You’ll Do

• Lead the development of persona frameworks and product messaging tailored to buying stages
• Own creation and maintenance of marketing and sales content (e.g. product literature, decks, videos, ROI tools)
• Drive go-to-market planning for product launches, including release notes, internal training, and external enablement
• Partner with Sales to deliver compelling product presentations and assets for ABM tiers
• Train the go-to-market team on how to position and sell new features and solutions
• Collaborate with Customer Success to design and execute cross-sell and expansion plays
• Translate product capabilities into value-driven narratives for Site Chiefs, Ops Leaders, and Finance personas
• Act as a key conduit, delivering valuable feedback from go-to-market teams to our Product organization
• Lead ongoing competitive monitoring and analysis to build actionable insights and battle cards, shaping MCIM’s sales enablement, positioning, and product roadmap strategy

Requirements

• 8-10 years of product marketing experience in SaaS, ideally in enterprise or vertical software
• Experience in or familiarity with data center infrastructure, enterprise asset management, or adjacent spaces strongly preferred
• Proven ability to thrive in fast-paced, growth-stage environments
• Exceptional written and verbal communication skills, with strong storytelling instincts
• Experience with ABM programs and working with Sales and Product counterparts
• Demonstrated ability to create content across various formats and buyer stages
• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA a plus)

MCIM is how critical facility operators make every data center stronger. Our purpose-built platform and real-time analytics - drawn from over one million data center assets worldwide - power smarter operations, maintenance, capital planning, and more.