Product Marketing Manager

MRI India; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flex at MRI program

Tuition reimbursement

Parental Leave

Job summary

MRI Software is seeking a Product Marketing Manager to lead positioning, messaging, and go-to-market for a global product family. You will partner with Sales, Enablement and Marketing to drive adoption, content creation, and successful launches across markets.

You will translate market needs into compelling assets, manage cross-functional collaboration, and contribute to thought leadership. Travel may be required as part of a dynamic SaaS environment.

Qualifications

• BA/BS degree in Business, Marketing or a related field.
• 4+ years of marketing experience, including Product Marketing, Content, or Digital Marketing in SaaS/enterprise tech environment.
• Excellent written and verbal communication skills.
• Excellent people and stakeholder management skills to work with Marketing, Global Delivery Centre, and cross-functional teams.
• Some travel may be required.

Responsibilities

• Own product positioning and messaging for your product family; translate into market-ready content.
• Champion product adoption by coordinating with Product, Sales, Enablement, and Marketing teams.
• Lead sales enablement: develop tools and content for GTM teams and trainings.
• Own go-to-market launches for new products and updates in your segment.
• Shape demand generation strategy and create thought leadership assets (white papers, eBooks, blogs, webinars).
• Develop market intelligence on industry trends, buyers, and competition.
• Develop internal/external product enablement including webinars, training, and user conference participation (Ascend)
• Support thought leadership with research-driven assets in partnership with Global Delivery Centre.

Skills

Product Marketing

Messaging & Positioning

Sales Enablement

Cross-functional Leadership

Content Creation

Education

BA/BS in Business or Marketing

Job description

At MRI Software, we're working toward a vision of powering the real estate industry's shift from systems of record to systems of intelligence and execution. We're a global leader in real estate technology, with a platform that empowers our clients to run every part of their business smarter. As part of our growing Product Marketing team, you'll have the opportunity to join a strong company culture that welcomes new ideas, values your work, and encourages you to be your whole self while you do it.

As a Product Marketing Manager at MRI Software, you will be a strategic leader on the team responsible for telling the world (and company) the story of our products. As chief advocate for one of MRI's global product families, you'll own positioning, messaging, and go-to-market strategy for established solutions used by market leaders, partnering with our Global Delivery Centre to bring that strategy to life in market-ready content and assets. You'll be an expert in our market and our buyers, translating their needs into messaging and enablement that lands with sales teams, buyers, and analysts and influencers alike.

You Will:

• Product positioning and messaging: own and maintain differentiated positioning and messaging for your product family. Understand and document key business and technical benefits for buyers, and direct the Global Delivery Centre in translating that positioning into supporting content.
• Champion product adoption: work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions.
• Sales Enablement: communicate the value proposition of the products in your segment to GTM teams and set the strategic direction for sales tools that support the selling process of your products, briefing and directing the Global Delivery Centre on externally facing content such as presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.
• Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Own the Marketing launch strategy with relevant team members, and direct the Global Delivery Centre on the launch activities required to bring it to market.
• Demand generation & content creation: set the strategic direction for demand generation and campaign planning for your segment, briefing the Global Delivery Centre on execution. Advise on thought leadership content to support campaigns, including white papers, eBooks, blogs, webinars and more.
• Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria, and be the expert on your competition. Share relevant information with Product Management, Sales, analysts and influencers, and other Marketing team members.
• Develop internal and external product enablement: lead internal training on new products and features, client-facing webinars and meetings, and breakout sessions at our annual user conference, Ascend, directing the Global Delivery Centre on supporting content and running point on cross-functional meetings and collaboration to support all efforts.
• Support thought leadership: leverage your research and knowledge to shape compelling assets, in partnership with the Global Delivery Centre, that support our vision in the market.

You Have:

• BA/BS degree in Business, Marketing or a related field.
• 4+ years of marketing experience, including a track record in Product Marketing, Content, or Digital Marketing Experience in a SaaS or enterprise technology company environment preferred.
• Excellent written and verbal communication skills.
• Excellent people and stakeholder management skills to work effectively with Marketing team members, direct the work of a Global Delivery Centre, and support cross-functional teams in a matrix management arrangement.
• Some travel may be required to successfully fill this role.

We’re obsessed with making this the best job you’ve ever had!

• Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
• Enjoy peace of mind over yours and your family's health with our medical coverage options and HSA benefit
• Invest in our competitive 401k plan and help set you up for your future
• Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
• Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of 'Flexi' time a year
• Further your professional development and growth with our generous Tuition Reimbursement offerings
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people. We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day. At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. Amazing growth requires amazing employees.

We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates.

We’re completely dedicated to making this the best job you’ve ever had!

• Join our employee-led resource groups to maximize your experience at work.
• Add 16 extra hours to your time off to shorten your workday as part of our Flex at MRI program.
• Utilize 16 hours of paid time to volunteer.
• Know great workers? Our generous employee referral scheme rewards you for bringing in talent.
• Enjoy peace of mind with our regional-specific healthcare benefits for you and your family.
• Big on family? So are we! Our Parental Leave and parental support perks allow you to grow your family comfortably as an MRI employee.
• Maintain a fantastic work-life balance with PTO days plus observed holidays.
• Further your professional development and growth with our tuition reimbursement offerings.
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year.
• And more!

Now, take a glimpse into some of the fun we have here: MRI Software Instagram