Product Marketing Manager

Biamp Systems LLC; United States; Sur place; USD 90 000 - 135 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, and Vision

401(k) + matching

Discretionary bonus

Résumé du poste

Biamp Systems LLC is seeking a strategic Product Marketing Manager to drive go-to-market success across our portfolio. You will develop marketing strategies, craft clear messaging, and partner with product management, sales, and marketing to launch new products and campaigns.

In this role, you will lead demand generation, create sales enablement content, and measure campaign performance to refine future efforts.

Qualifications

• 5+ years of product marketing experience in B2B hardware and software technology in AV, sound masking, or voice communications.
• Strong experience in go-to-market strategy, product positioning, and messaging development.
• Proven success supporting demand generation and lead generation programs.
• Excellent written and oral communication and presentation skills.

Responsabilités

• Develop and execute product marketing strategies to support growth, adoption, and revenue goals.
• Create messaging and positioning for Biamp solutions across target audiences and verticals.
• Collaborate with product management, sales, and marketing to bring products to market.

Connaissances

Product marketing

Go-to-market

Storytelling

Cross-functional

Lead generation

Formation

Bachelor's in business/marketing

Outils

Microsoft Office

Description du poste

Product Marketing Manager

Biamp is seeking a strategic, customer-focused Product Marketing Manager to help drive go-to-market success across our portfolio.

How you’ll contribute

• Develop and execute product marketing strategies that support business growth, market adoption, and revenue goals
• Create clear, differentiated messaging and positioning for Biamp solutions across target audiences and vertical markets
• Partner closely with product management, sales, and marketing teams to bring new products and features to market successfully
• Lead and support go-to-market planning for product launches, campaigns, and portfolio initiatives
• Drive demand generation and lead generation efforts in collaboration with marketing, sales, product management and field teams
• Build sales enablement materials including presentations, battlecards, solution briefs, FAQs, and other training content
• Conduct market, customer, and competitive research to inform positioning, messaging, and campaign strategy
• Manage multiple initiatives effectively and make smart tradeoff decisions based on business priorities and timelines
• Support thought leadership content, customer stories, webinars, and other storytelling-driven marketing assets
• Measure and report on marketing effectiveness, campaign performance, and launch success, using insights to refine future efforts

A successful candidate should have

• 5+ years of product marketing experience in B2B hardware and software technology in the AV industry, sound masking, or voice communications
• Strong experience in go-to-market strategy, product positioning, and messaging development
• Demonstrated success supporting or driving demand generation and lead generation programs
• Excellent written and oral communication and presentation skills, with proven strength as a storyteller
• Strong prioritization and project management skills, with the ability to manage multiple initiatives in a fast-paced environment
• Experience working cross-functionally with product management, sales, and broader marketing teams
• Experience using AI tools in product marketing workflows to accelerate research, content creation, and reporting
• Advanced knowledge of Microsoft Office
• Bachelor’s in business or marketing or equivalent experience

Work Environment

• Office environment, may sit for long periods of time
• Routine use of standard office equipment
• Travel up to 25%; both internationally and within the US

What we offer

• Medical, Dental, and Vision
• 3 weeks annual PTO and 9 paid holidays
• 401(k) + matching
• Employer-paid base life insurance, short, and long-term disability
• Health savings accounts (with Biamp contribution) and flexible spending accounts
• Tuition reimbursement
• Charitable donation matching
• Discretionary company achievement bonus
• Referral bonuses

Who is Biamp?

We make the world’s most extraordinary audio and video solutions. For over 50 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space. As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences.

About our company

At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don’t succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.

We make the world’s most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space. As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences.