Product Marketing Manager

Biamp Systems LLC; Beaverton (OR); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO & holidays

401(k) matching

Life insurance

Disability insurance

HSA (Health Savings Account)

Tuition reimbursement

Charitable donation matching

Annual performance bonus

Job summary

Biamp Systems LLC in Beaverton, Oregon is seeking a strategic Product Marketing Manager to shape messaging, support product launches, and drive demand and lead generation for our hardware and software solutions.

You will partner with product, sales, and marketing to bring new products to market, create enablement content, and measure marketing effectiveness to inform future efforts. The role demands storytelling excellence and cross-functional collaboration.

Qualifications

• 5+ years of product marketing experience in B2B hardware/software tech.
• Strong go-to-market, positioning, and messaging skills.
• Proven demand and lead generation experience.
• Excellent written and verbal communication; storyteller.
• Cross-functional collaboration across product, sales, and marketing.

Responsibilities

• Develop and execute product marketing strategies to support growth.
• Create clear messaging and positioning for Biamp solutions.
• Lead go-to-market planning for launches and campaigns.
• Drive demand and lead generation with cross-functional teams.
• Build enablement materials: presentations, battlecards, briefs, FAQs.
• Conduct market, customer, and competitive research.
• Measure marketing effectiveness and report on campaigns.

Skills

Product marketing

Go-to-market strategy

Messaging development

Product positioning

Demand generation

Lead generation

Storytelling

Cross-functional collaboration

Presentation skills

AI tools in marketing

Education

Bachelor’s in business or marketing or equivalent experience

Tools

Microsoft Office

CRM systems

Marketing automation platforms

Job description

Please note that we are not currently accepting resumes or additional support from talent agencies or third-party sources. Any resumes received from these sources will be considered unsolicited. We value integrity and clear communication with our partners, and appreciate your understanding in this matter.The role, at a glance:Biamp is seeking a strategic, customer-focused Product Marketing Manager to help drive go-to-market success across our portfolio. The Product Marketing Manager will play a critical role in shaping messaging, supporting product launches, enabling sales, and driving demand and lead generation efforts. The ideal candidate is highly organized, deeply collaborative, and an exceptional storyteller who excels at translating complex technologies into clear, compelling value propositions.How you’ll contribute:Develop and execute product marketing strategies that support business growth, market adoption, and revenue goalsCreate clear, differentiated messaging and positioning for Biamp solutions across target audiences and vertical marketsPartner closely with product management, sales, and marketing teams to bring new products and features to market successfullyLead and support go-to-market planning for product launches, campaigns, and portfolio initiativesDrive demand generation and lead generation efforts in collaboration with marketing, sales, product management and field teamsBuild sales enablement materials including presentations, battlecards, solution briefs, FAQs, and other training contentConduct market, customer, and competitive research to inform positioning, messaging, and campaign strategyManage multiple initiatives effectively and make smart tradeoff decisions based on business priorities and timelinesSupport thought leadership content, customer stories, webinars, and other storytelling-driven marketing assetsMeasure and report on marketing effectiveness, campaign performance, and launch success, using insights to refine future effortsA successful candidate should have:5+ years of product marketing experience in B2B hardware and software technology in the AV industry, sound masking, or voice communicationsStrong experience in go-to-market strategy, product positioning, and messaging developmentDemonstrated success supporting or driving demand generation and lead generation programsExcellent written and oral communication and presentation skills, with proven strength as a storytellerStrong prioritization and project management skills, with the ability to manage multiple initiatives in a fast-paced environmentExperience working cross-functionally with product management, sales, and broader marketing teamsExperience using AI tools in product marketing workflows to accelerate research, content creation, and reportingAdvanced knowledge of Microsoft OfficeBachelor’s in business or marketing or equivalent experienceWork Environment:Office environment, may sit for long periods of timeRoutine use of standard office equipmentTravel up to 25%; both internationally and within the USWhat we offer:Medical, Dental, and Vision3 weeks annual PTO and 9 paid holidays401(k) + matchingEmployer-paid base life insurance, short, and long-term disabilityHealth savings accounts (with Biamp contribution) and flexible spending accountsTuition reimbursementCharitable donation matchingDiscretionary company achievement bonusReferral bonusesWho is Biamp?We make the world’s most extraordinary audio and video solutions. For over 50 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space.As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences.About our company:At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don’t succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.