Product Marketing Manager

Biamp; Beaverton (OR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, and Vision

3 weeks annual PTO

9 paid holidays

401(k) + matching

Life insurance

Disability (short & long-term)

HSA & FSA with Biamp contribution

Tuition reimbursement

Charitable donation matching

Bonus opportunities

Referral bonuses

Job summary

Biamp is seeking a strategic, customer-focused Product Marketing Manager to drive go-to-market success across our portfolio. The Product Marketing Manager will play a critical role in shaping messaging, supporting product launches, enabling sales, and driving demand and lead generation efforts.

The ideal candidate is highly organized, deeply collaborative, and an exceptional storyteller who excels at translating complex technologies into clear, compelling value propositions.

Qualifications

• 5+ years in product marketing for B2B hardware/software tech in AV, sound masking, or voice communications.
• Strong GTM strategy, positioning, and messaging skills.
• Experience supporting or leading demand and lead generation programs.
• Excellent written and verbal communication with storytelling strength.
• Strong prioritization and project management in a fast-paced environment.
• Cross-functional collaboration with product, sales, and marketing teams.
• Experience using AI tools to accelerate research, content creation, and reporting.
• Advanced knowledge of Microsoft Office.
• Bachelor’s in business or marketing or equivalent experience.

Responsibilities

• Develop and execute product marketing strategies that support growth, adoption, and revenue.
• Create differentiated messaging and positioning for Biamp solutions across audiences and verticals.
• Partner with product management, sales, and marketing to bring new products to market.
• Lead go-to-market planning for launches, campaigns, and portfolio initiatives.
• Drive demand and lead generation with marketing, sales, product management and field teams.
• Create enablement materials like presentations, battlecards, solution briefs, FAQs, and training content.
• Conduct market, customer, and competitive research to inform positioning and campaigns.
• Manage multiple initiatives and make tradeoffs based on priorities and timelines.
• Support thought leadership content, customer stories, webinars, and storytelling assets.
• Measure marketing effectiveness and campaign performance, refining future efforts.

Skills

Go-to-market strategy

Product positioning

Messaging development

Demand generation

Lead generation

Storytelling

Project management

Cross-functional collaboration

AI tools in marketing workflows

Microsoft Office

Education

Bachelor’s in business or marketing

Tools

Microsoft Office

Job description

Please note that we are not currently accepting resumes or additional support from talent agencies or third-party sources. Any resumes received from these sources will be considered unsolicited. We value integrity and clear communication with our partners, and appreciate your understanding in this matter.

The Role, At a Glance

Biamp is seeking a strategic, customer-focused Product Marketing Manager to help drive go-to-market success across our portfolio. The Product Marketing Manager will play a critical role in shaping messaging, supporting product launches, enabling sales, and driving demand and lead generation efforts. The ideal candidate is highly organized, deeply collaborative, and an exceptional storyteller who excels at translating complex technologies into clear, compelling value propositions.

How You’ll Contribute

• Develop and execute product marketing strategies that support business growth, market adoption, and revenue goals
• Create clear, differentiated messaging and positioning for Biamp solutions across target audiences and vertical markets
• Partner closely with product management, sales, and marketing teams to bring new products and features to market successfully
• Lead and support go-to-market planning for product launches, campaigns, and portfolio initiatives
• Drive demand generation and lead generation efforts in collaboration with marketing, sales, product management and field teams
• Build sales enablement materials including presentations, battlecards, solution briefs, FAQs, and other training content
• Conduct market, customer, and competitive research to inform positioning, messaging, and campaign strategy
• Manage multiple initiatives effectively and make smart tradeoff decisions based on business priorities and timelines
• Support thought leadership content, customer stories, webinars, and other storytelling-driven marketing assets
• Measure and report on marketing effectiveness, campaign performance, and launch success, using insights to refine future efforts

A Successful Candidate Should Have

• 5+ years of product marketing experience in B2B hardware and software technology in the AV industry, sound masking, or voice communications
• Strong experience in go-to-market strategy, product positioning, and messaging development
• Demonstrated success supporting or driving demand generation and lead generation programs
• Excellent written and oral communication and presentation skills, with proven strength as a storyteller
• Strong prioritization and project management skills, with the ability to manage multiple initiatives in a fast-paced environment
• Experience working cross-functionally with product management, sales, and broader marketing teams
• Experience using AI tools in product marketing workflows to accelerate research, content creation, and reporting
• Advanced knowledge of Microsoft Office
• Bachelor’s in business or marketing or equivalent experience

Work Environment

• Office environment, may sit for long periods of time
• Routine use of standard office equipment
• Travel up to 25%; both internationally and within the US

What We Offer

• Medical, Dental, and Vision
• 3 weeks annual PTO and 9 paid holidays
• 401(k) + matching
• Employer-paid base life insurance, short, and long-term disability
• Health savings accounts (with Biamp contribution) and flexible spending accounts
• Tuition reimbursement
• Charitable donation matching
• Discretionary company achievement bonus
• Referral bonuses

Who is Biamp?

We make the world’s most extraordinary audio and video solutions. For over 50 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space.

As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences.

About Our Company

At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don’t succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.