Product Marketing Manager

Stealth Startup; United States; On-site; USD 111,000 - 215,000; Full time

Job summary

A stealth-mode startup seeks a Founding Product Marketing Manager to define its go-to-market strategy. This dynamic role involves shaping messaging and positioning in an innovative AI-driven platform aiming to disrupt fraud and compliance in financial services. Ideal candidates have 5+ years in B2B SaaS marketing and strong storytelling skills.

Qualifications

• 5+ years of product marketing experience in B2B SaaS, fintech, or enterprise software.
• Strong storytelling skills to simplify complex technical concepts.

Responsibilities

• Develop and execute go-to-market strategies across core verticals.
• Drive product launches and marketing campaigns.
• Conduct market research and competitive analysis.

Skills

Product Marketing

B2B SaaS

Storytelling

Customer-Centric Mindset

Job description

We are a stealth-mode startup building the future of real-time risk decisioning. Our mission is to empower financial institutions, fintechs, and digital platforms with an AI-native platform that redefines how fraud, credit, and compliance decisions are made. Backed by top-tier investors and built by a team with deep domain and technical expertise, we’re solving critical problems in a market worth hundreds of billions of dollars.

Role Overview

We’re looking for a Founding Product Marketing Manager to help define and own our go-to-market strategy. You’ll play a key role in shaping how we position our platform, speak to the market, and engage customers. This role is equal parts strategic and hands-on—ideal for someone who thrives in early-stage environments and wants to drive meaningful impact from day one.

What You’ll Do

• Develop and execute go-to-market strategies for our risk decisioning platform across core verticals (fraud, credit, compliance)
• Create clear, compelling messaging and positioning that resonates with financial institutions, fintechs, and e-commerce players
• Translate technical capabilities into customer-centric value propositions and narratives
• Produce high-impact content: sales collateral, case studies, website copy, product one-pagers, and thought leadership
• Drive product launches and marketing campaigns across the full funnel
• Partner closely with Product and Engineering to align roadmap with market needs and competitive insights
• Conduct market research and competitive analysis to inform positioning and strategy
• Enable sales and customer success teams with training, materials, and messaging guidance
• Track performance of product marketing initiatives and iterate based on results

What You Bring

• 5+ years of product marketing experience in B2B SaaS, fintech, or enterprise software
• Experience positioning and launching technical products in dynamic, competitive markets
• Strong storytelling skills and the ability to simplify complex technical concepts
• Deep understanding of enterprise sales cycles and buyer personas
• Proven ability to partner cross-functionally with product, engineering, and sales
• Customer-centric mindset with experience in customer research and messaging development

Preferred Experience

• Background in risk management, fraud, compliance, or financial services
• Familiarity with AI/ML concepts and how they apply to real-world business problems
• Experience in an early-stage startup or founding team role
• Strong content creation skills across multiple formats and channels

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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