Product Marketing Manager

Canto, Inc.; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Canto, a leader in digital asset management, is seeking a strategic Product Marketing Manager to enhance product messaging and drive go-to-market strategies. This remote role offers the chance to influence market strategy and collaborate across teams to deliver compelling narratives that resonate with customers. Join a dynamic team where innovation and impact matter, and contribute to shaping the future of the industry.

Benefits

Work-life balance

Continuous learning opportunities

Collaborative team environment

Diverse and inclusive workplace

Qualifications

• 3–5 years of experience in product marketing, preferably in B2B SaaS.
• Proven experience in driving successful product launches.

Responsibilities

• Lead go-to-market efforts and refine product messaging.
• Develop product positioning and messaging for target markets.
• Collaborate with cross-functional teams to maximize market impact.

Skills

Communication

Analytical

Collaboration

Education

Bachelor’s degree in marketing

Bachelor’s degree in business

Bachelor’s degree in communications

Tools

Monday.com

Navattic

Job description

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Location: US - Remote (See eligible states below)

Build Your Career at Canto – Where Innovation Meets Impact

At Canto, we’re not just transforming digital asset management—we’re creating a workplace where talented individuals can thrive. As a leader in DAM, we empower businesses to organize, manage, and distribute their digital assets seamlessly. With 3,000+ customers worldwide, our success is driven by passionate people who bring creativity, collaboration, and innovation to everything they do.

Joining Canto means becoming part of a dynamic team where your contributions truly matter.

We foster a culture of continuous learning, open communication, and hands-on impact. Here, you'll have the opportunity to take on exciting challenges, develop your skills, and grow alongside a company that’s making waves in the industry. We believe in supporting our team members, valuing fresh ideas, and celebrating every success together.

If you're looking for a career where you can make a difference, expand your expertise, and be part of a global community, Canto is the place for you. We’re growing fast and looking for driven individuals who are ready to shape the future with us. Come build something great at Canto!

Job Overview

We are seeking a strategic and creative Product Marketing Manager to lead go-to-market efforts, refine product messaging, and collaborate across teams to maximize market impact. The ideal candidate thrives at the intersection of product, sales, and marketing, transforming technical capabilities into clear value propositions that resonate with customers and drive demand.

As a Product Marketing Manager, you will play a key role in launching products, influencing market strategy, and partnering with cross-functional teams to ensure a consistent, compelling message reaches the right audience at the right time.

Key Responsibilities

• Develop Product Positioning & Messaging: Craft differentiated product narratives that communicate the value and impact of our solutions for target markets and customer segments. Strong experience developing vertical-specific ICPs and personas.
• Go-to-Market Planning & Launch Readiness: Partner with the Director of Product Marketing to lead upcoming product launches, working cross-functionally with product, sales, and marketing teams to ensure a smooth and impactful rollout.
• Sales Enablement Partnership: Work closely with the Sales Enablement Lead to develop and deliver training materials and product content.
• Market & Competitive Research: Continuously monitor industry trends, customer needs, and competitors to inform product strategy and identify new market opportunities.
• Campaign Collaboration: Partner with demand generation and digital marketing teams to design and execute campaigns that drive awareness, demand, and product adoption.
• Content Creation Partnership: Collaborate with the content team to develop compelling assets—such as blogs, guides, and case studies—that support the product narrative and drive engagement across the buyer journey.
• Performance Analysis: Track key metrics related to product success and GTM execution, using data to provide insights and optimize future initiatives.

Qualifications & Experience needed to be successful in this role:

• 3–5 years of experience in product marketing (experience in B2B SaaS preferred).
• Bachelor’s degree in marketing, business, communications, or a related field.
• Excellent written and verbal communication skills with the ability to translate technical features into customer-centric benefits.
• Proven experience in driving successful product launches.
• Strong analytical abilities with a data-driven approach to decision-making.
• Collaborative mindset, with experience working cross-functionally with product, sales, and marketing teams.
• Experience with Monday.com and Navattic is a plus.

This position is eligible for hire in the following states: AZ, CA, CO, CT, FL, GA, IA, ID, IL, MA, MD, ME, MI, MN, MS, NC, NY, OR, PA, SC, TX, UT, WA & WI. Candidates must reside in or be willing to relocate to one of these states at the time of employment. Please note that this list may be subject to change and updates based on the company's operational requirements and staffing needs. Applicants are encouraged to check the eligibility criteria carefully before applying.

Why Canto is the Place to Be!

• Ignite Your Potential – Join a fast-growing company where innovation and agility fuel success.
• Make an Impact – Your ideas and efforts directly shape our future—every contribution matters.
• Learn, Grow, Thrive – Gain real-world experience and develop new skills as we scale.
• Stronger Together – Be part of a close-knit, supportive team that values collaboration and camaraderie.
• Your Voice Matters – We foster open communication and transparency so every idea is heard.
• Turn Challenges into Triumphs – Solve meaningful problems with creativity and confidence.
• Balance that Works for You – We believe success comes from a healthy work-life harmony.
• Endless Growth Potential – As we rise, so do you. Step into new opportunities and grow with us.
• A Global Perspective – Work alongside diverse, talented colleagues and broaden your horizons.

Come be part of something exciting—your future starts here!

Canto is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by law.