Product Marketing Manager

SalesIntel.io; Tysons (VA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

A B2B SaaS firm is seeking a Product Marketing Manager in Tysons, VA. The role involves developing product positioning, leading go-to-market strategies, and collaborating with various teams. Ideal candidates should have 3-5 years of relevant experience with strong skills in sales enablement and market analysis. This full-time position offers a hybrid work arrangement, with on-site attendance required three days a week.

Qualifications

• 3-5 years of product marketing experience, preferably in B2B SaaS.
• Proven track record in sales enablement and creating impactful materials.
• Strong analytical skills for performance measurement.

Responsibilities

• Develop and refine product positioning, messaging, and value propositions.
• Lead go-to-market planning and execution for product launches.
• Create sales enablement materials and conduct regular training sessions.

Skills

Product positioning

Go-to-market strategy

Sales enablement

Market research

Competitive analysis

Tools

Salesforce

HubSpot

Job description

Direct message the job poster from SalesIntel.io

This is a hybrid role, located in Tysons, VA. This role requires the candidate to be on‑site in our offices, three days per week.

SalesIntel is seeking a Product Marketing Manager with a proven track record in B2B SaaS product marketing. This individual will be responsible for positioning our products in the market, driving go‑to‑market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross‑functionally with Product, Sales, Customer Success, and Marketing teams.

What You’ll Be Doing:

• Develop and refine product positioning, messaging, and value propositions that resonate with target audiences
• Create compelling product narratives that differentiate SalesIntel in competitive markets
• Conduct market research and competitive analysis to inform positioning strategies
• Lead go‑to‑market planning and execution for new product launches and feature releases
• Collaborate with Product teams to understand roadmap priorities and translate technical capabilities into market‑facing benefits
• Define target customer segments, buyer personas, and ideal customer profiles
• Develop pricing and packaging strategies in partnership with Product and Revenue teams
• Create sales enablement materials including battle cards, competitive positioning, objection handling guides, and demo scripts
• Develop and maintain sales training programs on product positioning, competitive differentiation, and customer use cases
• Partner with Sales leadership to understand pipeline challenges and create materials to address conversion bottlenecks
• Conduct regular sales training sessions and product updates
• Gather customer insights through interviews, surveys, and feedback analysis to inform product and marketing strategies
• Analyze market trends, competitive landscape, and customer behavior to identify opportunities
• Create buyer journey maps and understand decision‑making processes
• Develop product‑focused content including whitepapers, solution briefs, webinars, and thought leadership pieces
• Collaborate with Marketing teams to create integrated campaigns that drive product awareness and adoption
• Create product marketing assets for trade shows, conferences, and industry events
• Support customer marketing initiatives with product‑specific messaging and positioning

Cross‑Functional Collaboration:

• Work closely with Product Management to influence roadmap priorities based on market feedback
• Partner with Customer Success to understand customer adoption patterns and expansion
• Collaborate with Marketing teams to ensure consistent messaging across all channels
• Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement:

• Define and track product marketing KPIs including message resonance, sales adoption of materials, and pipeline influence
• Conduct win/loss analysis to understand competitive positioning effectiveness
• Measure and optimize sales enablement program impact on conversion rates and deal velocity
• Analyze customer feedback and market response to refine messaging and positioning

Qualifications:

Required Experience:

• 3‑5 years of product marketing experience, preferably in B2B SaaS
• Experience in product positioning, go‑to‑market strategy, and competitive analysis
• Proven track record in sales enablement and creating materials that drive revenue impact
• Experience with market research, customer interviews, and competitive intelligenceDeep understanding of B2B sales processes and buyer journeys

Technical Skills:

• Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
• Strong analytical skills with experience in performance measurement and KPI tracking
• Familiarity with product management tools and methodologies

Core Competencies:

• Strong written and verbal communication skills with ability to translate technical concepts into business value
• Analytical mindset with data‑driven approach to strategy development
• Excellent project management skills with ability to manage multiple product launches simultaneously
• Experience working in fast‑paced, high‑growth SaaS environments
• Proven ability to influence cross‑functional teams without direct authority

Preferred Qualifications:

• SaaS experience across SMB, Mid‑Market, and Enterprise segments
• Experience with AI‑powered sales and marketing tools
• Experience working with remote and globally distributed teams
• Previous experience in customer‑facing roles (sales, customer success, consulting)

Reporting: This position will report to VP of Demand Generation & Revenue Strategy

EMPLOYMENT TYPE: Full‑Time

LOCATION: Tysons, VA

SalesIntel is an Equal Opportunity Employer. We prohibit discrimination and harassment of any type and offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law.