Product Marketing Manager

Filetwigbay; Tyler (TX); On-site; USD 79,000 - 127,000; Full time

Benefits offered by this job

Learning stipends

Flexible Tyler hours

Job summary

Public Affairs Institute in Tyler, TX seeks a Product Marketing Manager to build a TX territory from a list of names and a lot of nerve. Own your projects, earn $79,000 - $127,000, and grow with a team that turns 6 years of Technical SEO into real results.

Develop and execute multi-channel campaigns to drive qualified leads and position the company against competitors with differentiated value props. Lead onboarding, nurture slow leads, and coach PMM toward value selling.

Qualifications

• 8+ years of Public Relations reps experience
• Proven display advertising judgment
• Comfort presenting to a TX-wide audience

Responsibilities

• Develop and execute multi-channel campaigns that drive qualified leads
• Position Public Affairs Institute against competitors with differentiated value props
• Walk new sales marketing clients through onboarding so they stick around
• Nurture the slow sales marketing leads until timing flips
• Coach the Product Marketing Manager team toward value selling
• Hands-on ownership of social media calendars and community engagement
• Represent Public Affairs Institute at trade shows, conferences, and local networking events
• Build the Tyler reference network that closes deals for you

Skills

PR experience

Display advertising

Public speaking

Attention to detail

Job description

The Product Marketing Manager we're after at Public Affairs Institute can build a TX territory from a list of names and a lot of nerve. Own your projects, earn $79,000 - $127,000, and grow with a team that turns 6 years of Technical SEO into real results.

Key Responsibilities

• Develop and execute multi-channel campaigns that drive qualified leads for Public Affairs Institute
• Position Public Affairs Institute against competitors with clear, differentiated value props
• Walk new sales marketing clients through onboarding so they stick around
• Nurture the slow sales marketing leads until timing flips in our favor
• Coach the Product Marketing Manager team off discounting and onto value selling
• Hands-on ownership of social media calendars and community engagement
• Represent Public Affairs Institute at trade shows, conferences, and local networking events
• Build the Tyler reference network that closes deals for you

What You'll Bring

• Professionalism, integrity, and discretion with sensitive information
• Detail-oriented approach with a commitment to accuracy
• 8+ years of Public Relations reps, not just Public Relations exposure
• Proven Display Advertising judgment when the textbook answer doesn't fit
• Comfort presenting to a TX-wide audience without a script

For over 6 years, Public Affairs Institute has built impact-driven solutions that help teams in Tyler, TX get more done. Transparency is a habit, so roadmaps, tradeoffs, and even mistakes get shared openly.

At Public Affairs Institute the paycheck opens at $79,000 - $127,000 and the perks, from learning stipends to flexible Tyler, TX hours, only widen from there.

Active as of this moment, the Tyler, TX role accepts resumes daily.