Product Marketing Manager — Growth & Campaigns (TX)

Filetwigbay; Tyler (TX); On-site; USD 79,000 - 127,000; Full time

Benefits offered by this job

Learning stipends

Flexible Tyler hours

Job summary

Public Affairs Institute in Tyler, TX seeks a Product Marketing Manager to build a TX territory from a list of names and a lot of nerve. Own your projects, earn $79,000 - $127,000, and grow with a team that turns 6 years of Technical SEO into real results.

Develop and execute multi-channel campaigns to drive qualified leads and position the company against competitors with differentiated value props. Lead onboarding, nurture slow leads, and coach PMM toward value selling.

Qualifications

• 8+ years of Public Relations reps experience
• Proven display advertising judgment
• Comfort presenting to a TX-wide audience

Responsibilities

• Develop and execute multi-channel campaigns that drive qualified leads
• Position Public Affairs Institute against competitors with differentiated value props
• Walk new sales marketing clients through onboarding so they stick around
• Nurture the slow sales marketing leads until timing flips
• Coach the Product Marketing Manager team toward value selling
• Hands-on ownership of social media calendars and community engagement
• Represent Public Affairs Institute at trade shows, conferences, and local networking events
• Build the Tyler reference network that closes deals for you

Skills

PR experience

Display advertising

Public speaking

Attention to detail

Job description

Public Affairs Institute in Tyler, TX seeks a Product Marketing Manager to build a TX territory from a list of names and a lot of nerve. Own your projects, earn $79,000 - $127,000, and grow with a team that turns 6 years of Technical SEO into real results.

Develop and execute multi-channel campaigns to drive qualified leads and position the company against competitors with differentiated value props. Lead onboarding, nurture slow leads, and coach PMM toward value selling.