Product Marketing Manager

Karat; Seattle (WA); Remote; USD 110,000 - 225,000; Full time

Job summary

Karat, the world's largest interviewing company, is seeking a Product Marketing Manager to drive strategic growth and engage go-to-market teams. In this dynamic role, you will align product capabilities with market trends and collaborate closely across departments to enhance product adoption. If you have strong marketing skills and a passion for storytelling, we invite you to apply!

Qualifications

• 3+ years of experience in product marketing or similar role.
• Experience working closely with Product, Sales, and Marketing teams.
• Previous experience creating marketing collateral.

Responsibilities

• Partner with sales team to craft engaging materials and messaging.
• Conduct competitive analysis and update stakeholders.
• Collaborate with Product team on new product features.

Skills

Communication

Adaptability

Problem-solving

Storytelling

Education

Bachelor's degree or equivalent experience

Tools

Google Suite

Job description

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Join to apply for the Product Marketing Manager role at Karat

Direct message the job poster from Karat

We're Karat, the world's largest interviewing company.

Karat is the gold standard in technical talent measurement, empowering organizations to evaluate, benchmark, and elevate the quality of their engineering teams. Trusted by global leaders such as PayPal, Atlassian, and Citi, Karat’s innovative assessments, live expert-led technical interviews, and unmatched talent insights help companies hire top talent and drive engineering excellence.

Come join our Product Marketing team

Our Product Marketing team is dedicated to driving strategic growth, market leadership, and customer success by showcasing the value of Karat's innovative solutions and empowering our go-to-market teams to achieve excellence.

What you will do

As a Product Marketing Manager, you’ll step into a highly dynamic role that requires strong communication, adaptability, and the ability to connect the dots between customer needs, product capabilities, and market trends. You’ll partner closely with Product, Sales, Enablement, and other go-to-market functions with a focus on driving awareness, understanding, and excitement about Karat’s products.

• Partner with Karat’s sales team to craft materials and messaging that win customers and drive product adoption. Develop pitch decks, case studies, and other compelling content that resonates with Karat’s core audiences.
• Collaborate with Karat’s Product team as they develop new products and features by providing insight into the customer pain points and competitive set. Serve as a spokesperson for the company’s products, with a strong understanding of their functionality, value proposition, and competitive positioning.
• Contribute to initiatives that enhance the effectiveness of the Product Marketing team. Focus areas include improving workflows, content management systems, and cross-functional collaboration strategies.
• Conduct competitive analysis to identify opportunities and threats. Regularly update stakeholders with insights and recommendations based on market trends, customer feedback, and industry developments.

The experience you will bring

• 3+ years of experience in product marketing, product management, or a similar role, with exposure to developing messaging, positioning, or go-to-market strategies for products or services
• Proactive, independent worker who can build trust with stakeholders and deliver high-quality results, even when navigating ambiguity
• Experience working closely with Product, Sales, and Marketing teams with a history of delivering impactful results
• A talent for storytelling—whether in written materials, presentations, or conversations—combined with an ability to distill complex ideas into engaging, customer-centric messaging
• Dynamic problem-solving skills with comfort managing multiple projects and an ability to connect the dots across workstreams
• Previous experience creating marketing collateral, with a preference for experience using tools like Google Suite.

This position is only available to candidates residing in the following U.S. states: CT, Washington D.C., FL, GA, IL, KS, MA, MD, MO, NC, NV, OR, PA, RI, SC, TX, VA, and WA. While our team operates 100% remotely, we are currently limiting hiring to these specific locations. Applications from other states will not be considered at this time.

Immigration sponsorship is not available.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Product Management

• Industries

  Software Development, Human Resources Services, and Staffing and Recruiting

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