Sr. Product Marketing Manager (Remote)

FMG Suite; Utah; Remote; USD 135,000 - 145,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental

Vision

HSA

FSA

Life Insurance

Short/Long Disability

EAP

401(k) matching

On Demand Pay

Internet reimbursement

Gym reimbursement

Work equipment provided

Private workspace

Job summary

FMG Suite is seeking a Senior Product Marketing Manager to join our Product Marketing team. You will own positioning, messaging, and launches, and you’ll be the evangelist equipping our sales channels to win.

You’ll master the competitive landscape and translate market insights into compelling go-to-market strategies. You’ll work across Product, Sales, and Marketing, using AI to accelerate GTM initiatives and deliver measurable growth.

Qualifications

• 3+ years of product marketing experience, with at least 2 years in a market-facing role.
• Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams.
• Excellent ROI-tracking skills with data-driven approach.
• Outstanding written and verbal communication; strong public speaker.
• Experience with CRM tools (Slack, Hubspot) and analytics tool Amplitude.

Responsibilities

• Own positioning and messaging; develop messaging for target buyer personas.
• Be the market intelligence expert; document buyer journey and inform sales/marketing.
• Own the competitive landscape; stay ahead of competitors.
• Synthesize customer feedback into input for Product and GTM.
• Plan and drive launches for new products and releases; manage cross-functional rollout.
• Enable sales with collateral, battlecards, and training.
• Empower customer success with product knowledge and resources.
• Build and measure demand programs with Marketing; track effectiveness.

Skills

Product marketing

Go-to-market

Messaging

Public speaking

CRM tools

Education

Bachelor's degree in business/marketing

MBA

Tools

HubSpot

Amplitude

Slack

Job description

What We Do

We help Financial Professionals build and grow their business in a variety of different ways. With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth.

Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place.

About Our Culture

At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we've grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.

Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.

We're building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you'll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let's create something extraordinary together!

Our Employee Benefits

At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award four years running now, and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.

• Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
• Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
• Our robust insurance plan includes:
  • Medical with $0 co-pay Telehealth plan
  • Dental
  • Vision
  • Health Savings Account (HSA) with generous employer contributions
  • Flexible Spending Accounts (FSA)
  • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
  • Company-paid Short & Long Term Disability coverage
  • Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!
• We’ll provide you with the work computer equipment you need to set you up for success!
  • Access to a private & secure workspace, free from distractions
  • Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
  • An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
• Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!

About the Role

FMG's Product Marketing team sits at the intersection of Product, Sales, and Marketing and we're growing. We're looking for a Senior Product Marketing Manager who can make our products "fly off the shelf": someone who understands what makes a product valuable and can tell the market about it in a way that drives real results.

You’ll be the connective tissue between product strategy and the sales and marketing tactics that turn strategy into growth. You’ll own positioning, messaging, and launches and you’ll be the product evangelist who equips our sales channels to win.

You’ll know our competitors as well as they know themselves, and our buyers better than they know themselves. You back insight with market evidence, not guesswork, and translate it into messaging that resonates and sales tools that convert.

You’ll join a Product Marketing team that partners closely with Product and works as a growth engine across the org, which means your work will focus on a specific product portfolio. If you're energized by market insight, driven by outcomes, and genuinely curious about how AI can make go-to-market smarter and faster, we'd love to hear from you.

Compensation

This position offers $135,000-$145,000, depending on experience.

Primary Responsibilities & Expectations

Own positioning and messaging. Partner with Product and Marketing to develop positioning and messaging that resonate with our target buyer personas and clearly articulate how we solve our buyers' problems.

Be the market intelligence expert. Know our buyers: who they are, how they buy, and their key buying criteria. Document the buyer's journey and drive changes to sales and marketing processes based on what you learn.

Own the competitive landscape. Be the expert on our competition: what they do today, where they're headed and how we win against them.

Close the loop on customer feedback. Synthesize signals from sales, customer success, win/loss, and product usage into structured input for Product, turning what buyers tell us into sharper product-market fit and a stronger innovation pipeline.

Plan and drive launches. Lead go-to-market for net-new products and releases of existing ones, managing the cross-functional implementation from plan through launch.

Enable sales. Train our sales channels on the problems we solve, build the internal tools and external collateral they need (battlecards, pitch narratives, objection handling), and teach them how and when to use it.

Empower customer success. Train our support channels on the products we build, how they work, the tools and resources available to them (internal FAQs, product documentation, customer lyrics), and how to answer common customer questions.

Build and measure demand programs. Work with Marketing to develop programs that support retention and acquisition, then track effectiveness and report back on what's working and what needs to change.

Drive internal alignment and readiness. Keep Sales, Marketing, Product, and Customer Success working from the same view of our strategy, priorities, and positioning, so the org moves in sync as the market and roadmap shift.

Act as an external thought leader and evangelist. Represent FMG innovation and the products you support through speaking engagements and written work.

Document and systematize. Build the institutional knowledge that makes GTM faster over time: messaging frameworks, launch playbooks, and repeatable templates.

Lean into AI. We expect this role to use AI tools actively, both for your own productivity (research, drafting, competitive synthesis, launch prep) and for finding opportunities to apply AI-assisted workflows across go-to-market. You don't need to be an AI engineer but you should be both fluent for daily use and genuinely curious about where AI creates leverage and willing to experiment.

Skills and Qualifications

• 3+ years of product marketing experience, with at least 2 years in a market-facing role (delivering presentations to customers and prospects, conducting competitor analysis and market research).
• Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams.
• Exceptional ROI-tracking skills you can prove what is (or isn't) working with data.
• Excellent written and verbal communication; a strong public speaker comfortable in front of large, senior groups, and a solid writer.
• Comfortable with collaboration and CRM tools (e.g., Slack, Hubspot) and analytics tool (Amplitude).
• Experience in financial services, fintech, or marketing technology; you understand the landscape our customers operate in.
• Comfort operating in ambiguity and iterating as priorities shift.
• A genuine orientation toward innovation: you actively look for ways to make GTM scale, not just move faster.
• AI fluency. You use AI tools as a core part of how you work. Not occasionally, but daily. You prompt effectively, evaluate output critically, and think about how AI can drive scale and innovation across go-to-market workflows. You should be able to articulate where AI creates leverage in product marketing.

Preferred Qualifications

• Bachelor's degree in business or marketing; MBA a plus.
• Pragmatic Institute Certified (PMC) III or higher.

At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work.

We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact [e-mail].

You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/