Product Marketing Manager

Lexar; San Jose (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Lexar in California is seeking a marketing-focused professional to help shape product roadmaps, coordinate launches, and craft compelling go-to-market collateral. You will work with Product, Web, Design, and Channel Marketing to align on positioning, messaging, and assets for Lexar’s new introductions.

The role emphasizes market research, pricing, competitive analysis, and collaboration with sales to guide campaigns.

Qualifications

• Bachelor’s degree in marketing, business, or communications (or equivalent).
• 1+ year of marketing experience required.
• Self-starter, organized with strong attention to detail and problem solving.
• Able to multi-task multiple projects and stay accountable.
• Excellent organizational, program management, and follow-up skills.
• Strong verbal and written communication with all levels of stakeholders.
• Mandarin speaking/writing is a plus.

Responsibilities

• Actively participate in development of product roadmaps and communicate plans.
• Assess impact of launches, features, and releases on customers.
• Assist in tracking milestones and coordinate new product launches to ensure on-time delivery.
• Prepare launch communications and provide guidance on press releases.
• Align marketing content and assets for New Product Introductions and notify teams of key dates.
• Collaborate with PM, marketing, and engineering to own product positioning and develop marketing collateral.
• Conduct market research, pricing, competitive analysis, and advise sales.
• Develop messaging, collateral, sales tools, and digital/print assets.
• Work with Product, Web, Design, and Channel Marketing to drive content and assets.

Skills

Marketing experience

Organization

Program management

Communication

Multitasking

Mandarin (nice to have)

Education

Bachelor's degree in marketing/business/communications

Job description

• Actively participate in the development of product roadmaps, understand, and communicate.
• The impact on customers of scheduled new product launches, features, and enhancement releases.
• Assist in tracking milestones and coordination on new product launches to ensure they are launch on time, prepare product launch communications, and provide guidance on the press release publications.
• Align on marketing content and assets needed for New Product Introductions and drive outbound communication to larger teams to align on key dates and deadlines, including set-up lead time requirements and plan-o-gram cut-offs.
• Work in coordination with the PM, marketing, and engineering organizations to own the product positioning, messaging, and developing marketing collaterals including presentations, training materials, presentations for customers, and all other go-to-market materials for the entire Lexar brand.
• Conduct market research, pricing, competitive analysis/trends, and new product development. Act as an advisor to sales and be the key resource in interacting with engineering, product management, and marketing groups within Lexar.
• Develop marketing messaging, collateral, sales tools, and digital and printed assets.
• Collaborate with Product, Web, Design, and Channel Marketing teams to help drive marketing content and assets.

Qualifications:

• Bachelor’s degree in marketing, Business, or Communications or equivalent experience
• 1 or more years of experience in marketing
• Self-starter and motivated, extremely organized with good attention to detail and problem-solving.
• Effectively multi-task multiple projects at one time and accountable
• Expert organizational, program management, and follow-up skills
• Successfully communicate effectively (verbal and written) with all levels of management, extended teams, and partners
• Speaking and writing in Mandarin is a plus