Product Marketing Manager

Lance; San Francisco (CA); On-site; USD 126,000 - 154,000; Full time

Job summary

Lance is seeking a Product Marketing Manager to develop and execute strategies for new product features and launches. The role involves managing third-party vendors, conducting market research, and collaborating with various teams to create effective marketing materials. Candidates should have experience in B2B SaaS or AI, excellent communication skills, and a strong analytical mindset. Total compensation includes a salary of $140,000 plus equity and bonus incentives.

Qualifications

• Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies.
• Strong ability to translate technical products into clear business value.
• Proven track record of executing successful go-to-market strategies and product launches.
• Excellent written and verbal communication skills.
• Analytical mindset with experience in market research, customer insights, and performance tracking.
• Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams.
• Strong ownership mentality and comfort working in a fast-paced startup environment.
• Familiarity with hospitality, travel technology, or vertical SaaS is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Develop and execute go-to-market strategies for new product features.
• Craft clear and compelling messaging that differentiates Lance.
• Manage third-party vendors to produce high-quality marketing content.
• Conduct market research and competitive analysis to identify opportunities.
• Drive content creation across website, email, and outbound channels.
• Continuously measure and optimize campaign performance and messaging effectiveness.

Job description

Company Description

Lance is revolutionizing the hospitality industry with autonomous AI agents that handle tasks such as answering calls, closing sales, and managing operations, enabling teams to focus on guests. Trusted by leading hotel groups in the United States, Lance supports over 50 hotels, including renowned brands like Marriott, Hilton, and Hyatt. Built on advanced Computer Use Agent technology, Lance's AI agents integrate seamlessly with hotel software, make real-time decisions, and execute complex multi-step tasks efficiently. By automating operational workflows, Lance empowers hotels to deliver enhanced guest experiences.

Role Description

The Product Marketing Manager will develop and execute go-to-market strategies for new product features and launches, crafting clear and compelling messaging that differentiates Lance in the hospitality and AI markets. A key aspect of the role will be managing third-party vendors, including videographers and creative partners, to produce high-quality marketing content that aligns with Lance’s brand and go-to-market strategy. This role involves close collaboration with Product and Engineering teams to deeply understand product capabilities and the roadmap, while enabling Sales and Solutions teams with effective pitch decks, demos, case studies, and objection-handling materials. The Product Marketing Manager will conduct market research and competitive analysis to identify opportunities and refine positioning, as well as gather and synthesize customer insights to inform both marketing strategy and product development. Additionally, the role includes driving content creation across website, email, and outbound channels to support demand generation, and continuously measuring and optimizing campaign performance, messaging effectiveness, and product adoption.

Qualifications

• Work 996 In-Person San Francisco
• Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies
• Strong ability to translate technical products (AI, automation, or software platforms) into clear business value
• Proven track record of executing successful go-to-market strategies and product launches
• Excellent written and verbal communication skills, with experience creating sales and marketing collateral
• Analytical mindset with experience in market research, customer insights, and performance tracking
• Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams
• Strong ownership mentality and comfort working in a fast-paced startup environment
• Familiarity with hospitality, travel technology, or vertical SaaS is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Total Compensation

$140,000 Cash + Equity + Bonus