Product Marketing Manager

Incognia Inc.; San Francisco (CA); Remote; USD 110,000 - 150,000; Full time

Job summary

Incognia Inc. seeks a Product Marketing Manager to lead the function focused on sales enablement for its B2B software platform. In this role, you'll leverage technical expertise to craft compelling messaging and content that empowers our sales team and shapes market success.

Benefits

Competitive salary

Medical, dental, vision, and life insurance

Remote work stipend

401(K) with matching of up to 4%

22 business days PTO per year

Paid sick leave

Paid parental leave

100% remote work environment

Opportunities for growth in a fast-scaling company

Qualifications

• 3+ years of B2B enterprise product marketing experience.
• Excellent written and verbal communication skills.
• Proven ability to translate technical topics for business audiences.

Responsibilities

• Develop sales enablement content like pitch decks and case studies.
• Collaborate with sales engineers on technical messaging.
• Support deal-specific strategies with tailored insights.

Skills

Communication

Sales Enablement

Technical Messaging

Storytelling

Collaboration

Job description

Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class device recognition signals, location analysis, and tamper detection for frictionless user verification and fraud prevention. Incognia’s customizable risk assessment and actionable insights empower companies in food delivery, ride-sharing, marketplace, and financial services to protect their reputation, retention, and revenue.

Incognia was founded in 2020 and is currently securing over 500M devices. It is a venture-backed company (Bessemer, Point72, others) headquartered in California, with teams in New York, Singapore and Brazil. Visit Incognia.com to learn more.

The opportunity:

We’re looking for a dynamic Product Marketing Manager to lead the Product Marketing function at Incognia, with a focus on driving sales enablement for our enterprise B2B software platform. You’ll partner closely with our sales executives and sales engineering team to craft compelling, technically accurate messaging and tools—such as pitch decks, battlecards, and demo scripts—that empower our sales team to close deals and accelerate revenue growth.

As Incognia enters a rapid growth phase, your ability to translate complex technical features into customer-centric value propositions will directly shape our market success. You’ll have the opportunity to make a big impact by enabling our sales team to win in a competitive landscape, leveraging your expertise in competitive positioning and messaging, deal-specific strategies and the creation of sales enablement assets.

If you are excited about scaling a truly innovative technology company and thrive in a collaborative, fast-paced environment where your work drives measurable revenue outcomes, this is the place for you.

Day-to-day responsibilities:

• Develop Sales Enablement Content: Own sales enablement content roadmap, proactively pulling themes from conversations with sales, sales engineering and customer success to create valuable customer facing assets, such as pitch decks, battlecards, case studies, and demo scripts, that support pipeline conversion.

• Collaborate with Sales Eng on Technical Messaging: Partner with sales engineers to translate complex technical product features into clear, benefit-driven messaging that resonates with target buyers, ensuring consistency across sales interactions.

• Support Deal-Specific Strategies: Work with Account Executives, Sales Engineers and Customer Success Managers to provide tailored content and insights for high-value deals, such as customized Proof-of-Value and ROI presentations to accelerate deal closure and address specific customer needs.

• Messaging for Content Creation: Partner with Demand Generation, ABM and Content teams to provide messaging for customer facing assets and virtual and in-person events.

• Foundational Documentation: Develop and maintain comprehensive ICP and persona documentation to align sales, demand generation, and content marketing, empowering teams with targeted, customer-centric insights.

• Craft Competitive Positioning: Conduct competitive analysis to develop positioning strategies and tools (e.g., competitive battlecards) that help sales teams differentiate the product against competitors in technical and business discussions.

• Drive Customer-Centric Storytelling: Develop narratives and use cases that showcase how the product solves real customer problems, leveraging frontline teams’ customer knowledge and technical expertise to ensure accuracy and relevance.

• Launches: Lead external product / feature launch strategy and distribution plan and communicate new updates to internal teams ensuring they have the information needed to capitalize on the releases;

• External Comms: Comfortable planning and moderating webinars on customer-centric topics such as case studies and product updates. Also, planning, writing and recording product demo videos.

Requirements

• 3+ years of B2B enterprise product marketing experience, preferably at a growth stage company;

• Excellent written and verbal communication skills, strong messaging skills, attention to detail and ability to create and edit content at an expert level;

• Proven ability to understand and clarify complex, technical topics for business audiences;

• Compelling storyteller who can engage and educate colleagues and customers;

• History of productive collaboration with external teams, specifically Sales and Customer Success teams, as well as other marketing functions, including Demand Gen, ABM and Content Marketing

• A team player who is always willing to roll up your sleeves and get scrappy;

• Self-driven & proactive, you are often thinking about what can be done next;

• Ability to take ownership of the product marketing function at Incognia by setting the annual / quarterly strategy and prioritizing project roadmap on a day to day basis

• Demonstrated ability to operate in a fast-paced environment, balancing both strategic and tactical responsibilities;

• Willingness to work with a culturally diverse team located in different timezones;

What you can count on:

• Competitive salary

• Medical, dental, vision, and life insurance

• Remote work stipend

• 401(K) with matching of up to 4%

• 22 business days PTO per year

• Paid sick leave

• Paid parental leave

• 100% remote work environment

• An opportunity to grow and make an impact at a fast-scaling company with a strong, collaborative culture

What to expect from the process:

Selected candidates will be invited to schedule an introduction call and potentially progress through the following stages:

• HR interview.

• Interview with VP of Marketing

• Interviews with Sales / Sales Engineering / CS

• Written exercise & presentation

• Reference calls

• Final culture fit interview with CEO

Incognia is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. All applicants are encouraged to apply and won't be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws. Join us and be part of a team that values and promotes equal employment opportunities.