Lifecycle / Customer Marketing Manager

The Rundown AI, Inc.; San Francisco (CA); Remote; USD 100,000 - 140,000; Full time

Job summary

A leading company in the SaaS space is looking for a Lifecycle Marketing Manager to optimize customer marketing initiatives. In this role, you will strategize and enhance the customer journey, focusing on driving adoption and reducing churn. The ideal candidate will have extensive experience in lifecycle marketing within SaaS, strong analytical skills, and a passion for customer advocacy.

Benefits

100% Medical/Dental/Vision insurance for employees

Flexible vacation policy

Comprehensive 401K program

100% remote work policy

Parental leave for birthing and non-birthing parents

Qualifications

• 4-5+ years of experience in lifecycle or CRM marketing within a SaaS company.
• Proven track record in executing successful lifecycle marketing programs.
• Strong understanding of SaaS metrics and user lifecycle stages.

Responsibilities

• Own customer marketing strategy focused on optimizing the customer journey.
• Develop multi-channel onboarding programs for new users.
• Implement automated workflows for personalized outreach and engagement.

Skills

Analytical skills

Project management

Cross-functional collaboration

Communication skills

Data analysis

Customer lifecycle marketing

Tools

Salesforce

HubSpot

Google Analytics

SQL

Job description

Our mission: to make it easy for anyone to make beautiful presentations, in minutes.

About Beautiful.ai

Beautiful.ai is changing the way the world presents by building fast, foolproof tools that enable anyone to tell visual stories that win. The Beautiful.ai team is a playful, driven, and passionate group of pet-lovers, video-gamers, and pickleball enthusiasts. With a globally-distributed remote team and a San Francisco-based office, we find unique opportunities to get to know each other personally, while delivering on our goals. Data-driven decision making and an outcomes-focused mindset are core to our way of working.

Today, Beautiful.ai equips thousands of happy customers, from start-ups to multinational Fortune 500 corporations, with a leading presentation software solution. Companies like SAP, HP, Rakuten, LIV Golf and more trust Beautiful.ai to tell their stories. We are a Series B company and have raised capital from prominent investors including Shasta Ventures, Trinity Ventures and First Round Capital and are led by our CTO/Founder, Mitch Grasso, who is a second-time founder in the presentation space.

About the role

As the Lifecycle (or Customer) Marketing Manager, you will own the strategy and execution of our customer marketing initiatives, focusing on optimizing the customer journey from acquisition through retention. You will play a pivotal role in enhancing new customer conversion, driving customer adoption, reducing churn, and increasing customer lifetime value within our customer funnel. You’ll report into our Head of Product Marketing and collaborate closely with cross-functional teams, including Marketing, Product, Sales, Customer Success, and Data Analytics. You’ll deliver personalized and impactful experiences that drive business growth.

What you’ll be doing:

• Customer lifecycle marketing strategy:
  • Review, audit, and optimize the current customer/user journey and touchpoints, email sequences, etc.
  • Help define customer segmentation and personalization strategies to deliver relevant messaging and content.
  • Develop and implement a comprehensive lifecycle marketing strategy, addressing each stage of the customer journey.
  • Set clear objectives and KPIs aligned with business goals, regularly reporting on progress and insights.
• Campaign Planning and Execution:
  • Help develop multi-channel onboarding programs that effectively introduce new users to key product features and benefits, accelerating time-to-value and adoption.
  • Implement automated workflows and trigger-based communications to scale personalized outreach.
  • Design, execute, and optimize multi-channel marketing campaigns to drive conversion, engagement, and retention.
• Data Analysis and Optimization:
  • Understand the current customer/user data available, and how to best utilize this for segmentation and triggers.
  • Utilize analytics tools to monitor campaign performance, user behavior, and funnel conversion rates.
  • Conduct A/B and multivariate testing to continually improve messaging, design, and delivery.
  • Identify trends, opportunities, and areas for improvement in the customer journey.
• Cross-Functional Collaboration:
  • Partner with Product Marketing to align lifecycle initiatives with product updates, feature launches, etc.
  • Work closely with stakeholders to understand customer needs, pain points, and success stories.
• Customer Advocacy and Retention:
  • Develop programs to increase customer loyalty and advocacy, utilize our customer stories and case studies.
  • Define ways to proactively identify at-risk customers and implement strategies to mitigate churn.

What we expect from you:

• 4-5+ years of experience in lifecycle, customer, retention, or CRM marketing within a SaaS subscription company.
• Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel.
• Understanding of SaaS metrics, user/customer lifecycle stages, and subscription business models.
• Technical proficiency with email marketing systems, marketing operations, CRMs,, and data analysis tools.
• Strong analytical skills with the ability to translate complex data into actionable strategies.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication and interpersonal skills, with a talent for cross-functional collaboration.
• Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment.

Experience with our tech stack is a plus:

• Klaviyo
• Amplitude
• Appcues
• Google Analytics
• Mode/Snowflake
• SQL (language) *bonus
• HubSpot / Salesforce

Benefits:

• 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
• FSA and Commuter Benefits
• Life / AD&D and Disability Coverage
• Competitive Equity with a 4 year vesting schedule
• Parental leave for birthing and non-birthing parents
• Comprehensive 401K program
• Flexible vacation policy and fully remote work policy