Product Marketing Manager

fieldwire; San Francisco (CA); Hybrid; USD 130,000 - 160,000; Full time

Job summary

Fieldwire is seeking a Global Product Marketing Manager to drive growth with a focus on enterprise customers and large contractors. The role sits at the intersection of product, sales, customer success, and marketing, developing positioning, messaging, go-to-market strategies, sales enablement, and thought leadership to translate complex construction technology into clear customer value.

The ideal candidate has 3-5+ years in product marketing, experience in enterprise SaaS, and a passion for

Qualifications

• 3-5+ years of experience in Product Marketing or related roles.
• Experience marketing enterprise SaaS products.
• Experience with construction technology or adjacent industries is a plus.
• Strong executive communication and presentation skills.
• Proven ability to launch products and drive adoption in enterprise markets.
• Experience supporting enterprise sales organizations.
• Comfortable in a fast-paced, highly collaborative environment.

Responsibilities

• Lead global go-to-market strategy and execution for new product launches and platform initiatives.
• Develop messaging, positioning, and value propositions for enterprise customers.
• Create launch plans to drive awareness, adoption, and revenue growth.
• Develop content across blogs, webinars, whitepapers, videos, and events.
• Partner with Product, Sales, Customer Success, Demand Gen, and Field Marketing to align priorities.

Skills

Go-to-Market leadership

Enterprise SaaS marketing

Executive communication

Sales enablement

Content & storytelling

Cross-functional collaboration

Education

Bachelor's degree

MBA

Job description

Who we're looking for

We are looking for a global Product Marketing Manager to drive Fieldwire's growth, with a particular focus on enterprise customers and large general contractors, specialty contractors, and construction owners.

This role sits at the intersection of product, sales, customer success, and marketing. You will develop positioning, messaging, go-to-market strategies, sales enablement, and thought leadership programs that help customers understand how Fieldwire solves real construction challenges.

The ideal candidate brings experience in enterprise SaaS, construction technology, or adjacent industries and has a passion for translating complex technology into compelling customer value.

Primary responsibilities for our next Product Marketing Manager will be to:

Go-to-Market Leadership

• Lead global go-to-market strategy and execution for new product launches, feature releases, integrations, and platform initiatives.
• Develop messaging, positioning, and value propositions tailored to enterprise construction customers.
• Build launch plans that drive awareness, adoption, and revenue growth.

Market Intelligence

• Develop deep expertise in the North American construction technology landscape.
• Monitor competitive trends and emerging technologies, including AI, BIM, project management, and field productivity solutions.
• Conduct customer research, interviews, surveys, and win/loss analysis to uncover market opportunities.

Sales Enablement

• Create sales presentations, battlecards, customer-facing assets, and training materials.
• Support enterprise sales cycles through customer presentations, webinars, and marketing campaigns.
• Equip sales teams with clear messaging and competitive differentiation.

Content & Thought Leadership

• Develop compelling content across blogs, webinars, whitepapers, videos, case studies, events, and digital campaigns.
• Partner with customers to showcase success stories and measurable business outcomes.
• Help position Fieldwire as a trusted voice in construction technology, AI, BIM, and field productivity.

Cross-Functional Collaboration

• Partner with Product, Sales, Customer Success, Demand Generation, and Field Marketing teams to align priorities and drive business outcomes.
• Act as the voice of the customer across the organization.

At Fieldwire, we're looking for our next Product Marketing Manager to have the following skills and experiences

• 3-5+ years of experience in Product Marketing, Product Management, Solutions Marketing, or related roles.
• Bachelor's degree required; MBA preferred.
• Experience marketing enterprise SaaS products.
• Construction technology experience strongly preferred (Field Management, Project Management, BIM, ERP, Scheduling, Document Management, AI, or related solutions).
• Demonstrated success launching products and driving adoption in enterprise markets.
• Strong executive communication and presentation skills.
• Ability to create compelling narratives for technical and business audiences.
• Experience supporting enterprise sales organizations.
• Comfortable working in a fast-paced, highly collaborative environment.

And if you have any of the following, we REALLY want you to

• Experience working with General Contractors, Specialty Contractors, Owners, or Construction Technology providers.
• Familiarity with construction project management platforms.
• Experience bringing AI-powered products to market.
• Public speaking and industry event experience.

Compensation:

The estimated pay ranges for this role are as follows: $130,000.00 - $160,000.00

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications and experience.

In addition to the salary you may be eligible for a corporate bonus which can range up to 30%.

Why Fieldwire?

The field-first construction platform for less busywork and more building. Trusted on 4M+ projects worldwide, Fieldwire by Hilti gives crews reliable access to plans, tasks, and updates on one simple platform. It unites the field and office around a single, transparent source of truth, keeping teams aligned from start to finish. Designed for easy adoption, crews gain real-time visibility into progress, clear ownership of work, and the context to make confident decisions. As part of the Hilti Group, Fieldwire combines deep construction expertise with modern digital innovation to deliver better outcomes on every job. Learn more at Fieldwire.com.

Where is the job located?

This role is hybrid in San Francisco, California. Our headquarters are based in beautiful San Francisco and our office is centrally located right off of Embarcadero Bart station.

Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin,