Product Marketing Manager

Cohesity, Inc.; Roseville (MN); Presencial; USD 118.000 - 148.000; Jornada completa

Descripción de la vacante

Cohesity is seeking a Product Marketing Manager to shape the go-to-market strategy for our AI portfolio. You will partner with product, sales, and marketing to understand customer needs and craft differentiated messaging for IT leadership, DevOps, and AI practitioners.

Spanning content creation, campaigns, and enablement, you’ll drive pipeline growth and brand awareness, represent Cohesity at events, and collaborate with partners to accelerate adoption of AI solutions.

Formación

• 8+ years of product marketing experience in a relevant enterprise software organization.
• Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools is highly desired but not required.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
• Ability to balance multiple projects and work with multiple stakeholders.
• Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
• A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
• Professional English language proficiency for customer and internal communication.
• A bachelor's degree in a related field or equivalent experience.
• Must be based in the Minneapolis area and able to work from the Roseville office on a regular basis.

Responsabilidades

• Work closely with product management, sales, and marketing teams to understand customer requirements and develop target personas for AI projects.
• Craft clear messaging and positioning for AI products/solutions and campaigns for IT leadership, DevOps and AI practitioners.
• Develop and implement a comprehensive go-to-market strategy to raise Cohesity awareness and drive pipeline growth.
• Develop and implement a content strategy, including collateral, videos, presentations, blogs, etc., to support demand generation campaigns.
• Define and drive a promotional activation strategy to place Cohesity in consideration for AI projects.
• Represent the company at speaking engagements, conferences, media events, and analyst briefings.
• Collaborate with sales and partner enablement teams to develop sales collateral and field communications.

Conocimientos

Storytelling

Cross-functional collaboration

Strategic thinking

Stakeholder management

Communication

Educación

Bachelor's degree in related field

Descripción del empleo

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

We are excited to announce an exceptional opportunity for a Product Marketing Manager to join our world-class Marketing team! As a dedicated B2B product marketer, you will play a crucial role in driving revenue and shaping our go-to-market strategy for our AI portfolio. If you are passionate about technology, love storytelling, and are motivated by solving customer problems with differentiated value propositions, this is the role for you. Join our fast-paced, hyper-growth company where collaboration and innovation thrive, and take your marketing career to the next level!

HOW YOU'LL SPEND YOUR TIME HERE:

• Work closely with product management, sales, and marketing teams to deeply understand customer requirements and develop target personas responsible for deploying, maintaining, and delivering on AI projects.
• Craft clear and differentiated messaging and positioning for our AI products/solutions and campaigns, tailored to IT leadership, DevOps and AI Practitioners.
• Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the AI space while also driving pipeline growth.
• Develop and implement a comprehensive content strategy, including various materials like collateral, videos, presentations, blogs, etc., to support demand generation campaigns.
• Define and drive a promotional activation strategy to place Cohesity in the consideration set for AI projects.
• Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
• Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

• 8+ years of product marketing experience in a relevant enterprise software organization.
• Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools is highly desired but not required.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
• Ability to balance multiple projects and work with multiple stakeholders.
• Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
• A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
• Professional English language proficiency for customer and internal communication.
• A bachelor's degree in a related field or equivalent experience.
• Must be based in the Minneapolis area and able to work from the Roseville office on a regular basis.

#LI-HD1

Pay Range :

$118,320.00-$147,900.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Privacy Policy.

Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or [e-mail] for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.