Product Marketing Manager

Cohesity, Inc.; New York (NY); On-site; USD 139,000 - 174,000; Full time

Benefits offered by this job

Health and wellness benefits

401(k) retirement plan

Paid holidays

Equity grants

Job summary

Cohesity is seeking a Product Marketing Manager to join its Marketing team. You will shape our AI portfolio go‑to‑market, craft differentiated messaging for IT leaders and AI practitioners, and drive demand.

This role emphasizes storytelling, collaboration with product, sales, and partners, and a strategic, high‑growth environment in the NY area. You will develop campaigns, content, and enablement materials to accelerate pipeline, while representing Cohesity at events and briefings.

Qualifications

• 8+ years of product marketing experience in an enterprise software organization.
• Experience with AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools is highly desired but not required.
• Excellent storytelling and communication skills, both written and spoken.

Responsibilities

• Collaborate with product management, sales, and marketing to understand customer requirements and develop target personas for AI projects.
• Craft clear messaging and positioning for AI products and campaigns, tailored to IT leadership, DevOps, and AI practitioners.
• Develop and execute a go-to-market strategy to raise Cohesity brand and product relevance in AI, and drive pipeline growth.

Skills

Product marketing

AI data platforms

Storytelling

Stakeholder management

English proficiency

Education

Bachelor's degree or equivalent experience

Job description

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.
We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.
Join us on our mission to shape the future of our industry.

We are excited to announce an exceptional opportunity for a Product Marketing Manager to join our world-class Marketing team! As a dedicated B2B product marketer, you will play a crucial role in driving revenue and shaping our go-to-market strategy for our AI portfolio. If you are passionate about technology, love storytelling, and are motivated by solving customer problems with differentiated value propositions, this is the role for you. Join our fast-paced, hyper-growth company where collaboration and innovation thrive, and take your marketing career to the next level!

HOW YOU'LL SPEND YOUR TIME HERE:

• Work closely with product management, sales, and marketing teams to deeply understand customer requirements and develop target personas responsible for deploying, maintaining, and delivering on AI projects.
• Craft clear and differentiated messaging and positioning for our AI products/solutions and campaigns, tailored to IT leadership, DevOps and AI Practitioners.
• Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the AI space while also driving pipeline growth.
• Develop and implement a comprehensive content strategy, including various materials like collateral, videos, presentations, blogs, etc., to support demand generation campaigns.
• Define and drive a promotional activation strategy to place Cohesity in the consideration set for AI projects.
• Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
• Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

• 8+ years of product marketing experience in a relevant enterprise software organization.
• Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools is highly desired but not required.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
• Ability to balance multiple projects and work with multiple stakeholders.
• Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
• A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
• Professional English language proficiency for customer and internal communication.
• A bachelor's degree in a related field or equivalent experience.
• Must be based in the NY area and able to work from the local office on a regular basis.

#LI-HD1

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$139,200.00-$174,000.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

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Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or [e-mail] for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.