Product Marketing Manager

BRADY WORLDWIDE INC; Pittsburgh (Allegheny County); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) match

PTO + holidays

Incentive programs

Parental leave

Job summary

Brady Corporation is seeking a data-driven, execution-focused Product Marketing Manager for Engraving Solutions to accelerate market-led growth across our North America portfolio. You will translate complex technical solutions into compelling customer value propositions and own the day-to-day launch execution.

Based in one of Brady's offices (Pittsburgh, Atlanta, or Milwaukee), you will collaborate with Global Product Management, Operations, Sales, and Marketing to build enablement tools, map

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering or related field.
• 4–6 years of progressive B2B product marketing experience; industrial distribution channel preferred.
• Self-motivated, capable of executing complex initiatives independently while collaborating globally.
• Exceptional communication skills translating technical info into clear messaging.
• Willingness to travel 20%–40% to engage with regional sales teams and customers.

Responsibilities

• Drive market-led growth and KPIs to accelerate pipeline velocity and local market share.
• Develop customer advocacy materials and case studies to showcase deployments.
• Own end-to-end launch execution and cross-functional readiness across product, ops, sales, channel, and support.
• Monitor competitive intelligence and local market trends to inform positioning.
• Design and deliver channel training and enablement tools for sales and partners.
• Map and optimize the enterprise buyer journey across awareness to post-purchase onboarding.
• Support localized demand forecasting and pricing strategies.

Skills

Product marketing

Cross-functional collaboration

Analytical skills

Executive communication

Travel readiness

Education

Bachelor’s degree in Business, Marketing, Engineering

Job description

Brady Corporation is seeking a data-driven, execution-focused Product Marketing Manager (PMM) for our Engraving Solutions business, which sells through our Brady and Gravotech brands. This position will accelerate market-led growth across our multi-product, multi-industry portfolio in the North America region. Operating as an individual contributor at the critical intersection of Global Product Management, Operations, Sales, and Marketing, you will be responsible for translating complex technical solutions into compelling customer value propositions.

In this role, you will report directly to the General Manager for Direct Marking and act as the core engine converting corporate strategy into localized market velocity. You will own the day-to-day execution of Engraving Solutions commercial launches, build high-impact sales enablement tools, optimize the enterprise buyer journey, and monitor competitor threats to maximize regional revenue and market share.

This position can be based in one of our offices including Pittsburgh (Cranberry Township), Atlanta (Duluth metro) or Milwaukee.

What You'll Be Doing:

• Market-Led Growth & KPIs: Execute data-driven regional commercial programs designed to accelerate pipeline velocity and capture local market share. Track and report on regional KPIs related to revenue, pipeline impact, and program ROI.
• Customer Advocacy: Partner with customer-facing teams to cultivate strong customer advocacy programs. Turn successful product deployments into case studies, video testimonials, and industry references.
• Launch Execution: Own the tactical execution of the end-to-end commercial launch framework. Coordinate cross-functionally to ensure readiness across product, operations, sales, channel, customer service, and technical support teams.
• Competitive Intelligence & Market Tracking: Continuously monitor and analyze regional competitor activities, products, and positioning to help formulate aggressive local counter-strategies. Track local industry standards, regulatory shifts, and compliance mandates to ensure product alignment.
• Channel Training & Sales Enablement: In partnership with channel marketing, design and deliver technical and commercial channel training programs. Author and distribute enablement tools to equip internal sales teams and channel partners with the resources to sell effectively.
• Optimizing the Buyer Experience: Partner with Sales, Marketing/Communication, and Customer Experience teams to map the enterprise purchasing journey. Identify and mitigate friction points from initial awareness through technical evaluation to post-purchase onboarding.
• Demand & Pricing Support: Partner with sales and operations to provide localized field insights that feed into accurate regional demand forecasts. Support the optimization of corporate pricing strategies for the best possible regional outcomes.

What You Will Need To Be Successful:

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• 4 to 6 years of progressive B2B product marketing experience. Experience working within an industrial distribution channel environment is highly preferred.
• Proven success as a self-motivated individual contributor who can execute complex initiatives independently while collaborating across a highly matrixed global footprint.
• Exceptional communication skills with a proven ability to synthesize complex, technical information into clear, concise customer and executive messaging.
• Ability to travel 20% to 40% to engage directly with regional sales teams, channel partners, and key customer accounts.

About Us:

Who we are:
Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running. Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program