Product Marketing Manager.

Merklescience; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Equity/stock options

Flexible time off

Learning & development

Job summary

Merkle Science, a leader in blockchain transaction monitoring, is seeking a Product Marketing Manager in the United States. You will translate complex crypto products into compelling customer stories and drive adoption through strategic programs.

You will collaborate with Product, Sales, Customer Success, and Events to generate pipeline, accelerate adoption, and support revenue growth for a global client base including crypto businesses and financial institutions.

Qualifications

• Experience in crypto, blockchain, digital assets, or Web3 marketing.
• Experience in product marketing, B2B SaaS marketing, or go-to-market strategy preferred.
• Strong experience with HubSpot, email marketing, CRM management, and marketing automation.

Responsibilities

• Own product marketing campaigns from launch through adoption.
• Develop positioning, messaging, and content for enterprise customers.
• Build email newsletters, product announcements, and lead nurturing programs in HubSpot.

Skills

Crypto marketing

B2B SaaS marketing

Go-to-market strategy

Marketing automation

HubSpot

CRM management

Email campaigns

Technical storytelling

Webinars & events

Excellent communication

Tools

HubSpot

CRM systems

Job description

About Merkle Science

Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate, and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.

Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over $27M from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.

Merkle Science is seeking a Product Marketing Manager to join our growing team.

This is a hands-on role for someone with experience in crypto, blockchain, digital assets, or Web3 who enjoys translating complex products into compelling customer stories and driving product adoption through strategic marketing programs.

Working closely with our product, sales, customer success, and events teams, you'll own the execution of product marketing campaigns that generate pipeline, accelerate product adoption, and support revenue growth.

Our clients include cryptocurrency businesses, financial institutions, government agencies, regulators, and law enforcement organizations around the world.

What You'll Do

• Own product marketing campaigns for Merkle Science's product portfolio, from launch through ongoing customer adoption.
• Develop positioning, messaging, and marketing content that clearly communicates product value to enterprise customers.
• Build and execute email newsletters, product announcements, customer education campaigns, and lead nurture programs using HubSpot.
• Plan and execute webinars, conferences, customer events, and executive roundtables that generate qualified sales opportunities and accelerate pipeline.
• Create customer-facing collateral including product one-pagers, presentations, case studies, sales enablement materials, and website content.
• Partner closely with Product and Sales to support product launches, feature releases, and go-to-market initiatives.
• Manage HubSpot, including CRM segmentation, workflows, email automation, reporting, and campaign performance.
• Track campaign performance and product marketing KPIs, providing recommendations to improve adoption, engagement, and sales conversion.
• Coordinate with internal stakeholders to ensure consistent product messaging across all customer touchpoints.

Requirements

• Prior marketing experience within crypto, blockchain, digital assets, or Web3 (required)
• Experience in product marketing, B2B SaaS marketing, or go-to-market strategy preferred
• Strong experience with HubSpot, email marketing, CRM management, and marketing automation
• Experience creating product messaging, customer communications, newsletters, and sales enablement materials
• Excellent written and verbal communication skills with the ability to explain technical concepts to business audiences
• Experience supporting webinars, conferences, executive events, and customer-facing marketing programs
• Highly organized, detail-oriented, and able to manage multiple concurrent product launches and campaigns
• Self-starter with a strong sense of ownership and accountability
• Native English speaker
• Based in the United States (ideally East Coast)

Well Being, Compensation and Benefits

We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.

We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.