Senior Product Marketing Manager

YipitData; Stati Uniti; Remoto; USD 160.000 - 185.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible work hours

Generous 401K match

Parental leave

Wellness budget

Learning reimbursement

Equity

Descrizione del lavoro

YipitData, a leading market research and analytics firm, seeks a Senior Product Marketing Manager to own investor-focused PMM for a multi-modal data platform. You will shape positioning, launches, and enablement for AI-driven investor workflows, collaborating across product and revenue teams to drive adoption and revenue.

In this role you will define ICPs, tailor messaging for hedge funds and asset managers, and lead competitive intelligence while partnering on pricing, packaging, and

Competenze

• 5+ years of experience in product marketing or related role in B2B, data, or AI-driven products.
• Ability to translate complex tech into compelling narratives.
• Interest in AI and data products for investor workflows.
• Comfort in fast-moving, ambiguous environments.
• Experience influencing product decisions early, not just at launch.
• Owns outcomes end-to-end with strong written/verbal skills.

Mansioni

• Own product positioning and go-to-market strategy for AI/data products across Investor Portal and related offerings.
• Define ICPs and tailor messaging for hedge funds vs long-only segments.
• Collaborate with Product, Revenue, and Insights to influence roadmap.
• Lead competitive intelligence to differentiate from data providers and AI platforms.
• Assist pricing and packaging across multi-product platform; develop sales enablement assets.
• Establish and track GTM metrics and iterate based on performance.

Conoscenze

Product marketing

B2B data products

AI-driven storytelling

Cross-functional collaboration

Strategic & tactical

Strong communication

Descrizione del lavoro

About Us:

the company is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B.

We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest investment funds and corporations depend on.

For three years and counting, we have been recognized as one of Inc’s Best Workplaces. We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency.

About the Role:

the company is the leading alternative data platform for institutional investors, giving hedge funds and asset managers the differentiated insights they need to make better investment decisions. We are a multi-modal platform, inclusive of data feeds, our Investor Portal, and AI-powered agents and MCPs, that are redefining how investors discover, analyze, and act on data.

Product Marketing sits at the intersection of Product and Revenue, ensuring what we build, how we position it, and how we sell it are tightly aligned. As we expand into AI-native workflows, this function plays a critical role in shaping how our platform is understood, launched, and sold to increasingly sophisticated buyers.

We're hiring a Senior Product Marketing Manager to own that work for our Public Investor segment. You'll define positioning, lead product launches, and enable our commercial teams to bring the next generation of investor workflows to market. This is a foundational role with real scope, building core PMM capabilities for one of our most critical business lines. If you want to define how the future of investor workflows is understood and sold, this is your role.

Key Responsibilities of the Senior Product Marketing Manager

• Own product positioning and go-to-market strategy for a new generation of AI and big data products, shaping how investors understand and adopt data feeds, the Investor Portal and AI-powered solutions like agents and MCPs
• Define ideal customer profiles (ICPs) and tailoring messaging to different investor segments (e.g., hedge funds vs. long-onlys)
• Partner with Product, Revenue, and Insights teams to influence roadmap decisions based on market demand and customer insights
• Lead competitive intelligence across both traditional data providers and emerging AI platforms to define clear differentiation
• Collaborate on pricing and packaging across a multi-product platform spanning data, software, and AI
• Develop and scale high-impact sales enablement and marketing assets that help commercial teams communicate complex products with clarity
• Establish and tracking success metrics for GTM efforts (e.g., adoption, pipeline impact, win rates) and iterating based on performance

Qualifications & Skills

• 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products
• Strong ability to translate complex, technical capabilities into compelling narratives
• Interest in or experience with AI and data products, with excitement for shaping how they are adopted in high-stakes investor workflows
• Comfort operating in fast-moving, ambiguous environments where the playbook is still being written
• Experience working closely with product teams and influencing decisions early, not just at launch
• Ability to operate both strategically and tactically, with ownership over outcomes end-to-end
• Strong written and verbal communication skills

Bonus Points if you…

• Have experience working with hedge funds, asset managers, or financial data products
• Have a background in finance, investing, or data-driven research
• Have built or scaled product marketing in a B2B or data-driven environment
• Are familiar with frameworks like positioning, ICP development, or Jobs-to-Be-Done
• MBA or MS in Marketing

Our compensation package includes comprehensive benefits, perks, a competitive salary, and equity:

• The annual base salary for this position is anticipated to be $160,000 - $185,000, with a 10% performance bonus, and equity.
• We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• Your growth at the company is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at the company is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.

This role may be performed fully remotely within the United States.

We also have office hubs in Austin, Miami, Denver, Mountain View, and Seattle. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding.

Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity employer.

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