Product Marketing Manager

Uncountable Inc; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Uncountable Inc in New York is seeking a Product Marketing Manager to shape how Uncountable brings its AI-driven Laboratory Informatics solutions to market. You will be instrumental in positioning, messaging, and product launches, with a focus on R&D organizations.

The ideal candidate will have experience in product marketing, particularly in B2B SaaS, and will be responsible for crafting compelling narratives and executing lead generation strategies. Strong project management and storytelling skills are essential for success in this high-impact role.

Qualifications

• 3-6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology.
• Proven ability to position technical products for business outcomes.
• Strong project management skills with attention to detail and deadlines.

Responsibilities

• Craft compelling messaging and positioning for Uncountable’s core platform.
• Lead strategy and execution of lead generation campaigns.
• Develop sales and customer-facing content.

Skills

Product marketing

Content creation

Project management

Storytelling

Customer understanding

Education

Bachelor's degree in Marketing or Communications

Tools

HubSpot

Salesforce CRM

Google Analytics

Job description

About Uncountable

Uncountable is an innovative B2B SaaS company providing an AI-driven Laboratory Informatics platform for R&D organizations. Uncountable is transforming how R&D enterprises operate—replacing siloed and fragmented legacy data systems and Excel spreadsheets in the lab with a unified software designed to accelerate scientific product development and innovation. We help scientists maximize utilization of their experimental data, automate the capture of high-quality, structured data, and enable them to make faster, more intelligent data-driven decisions. At our core, we are a laboratory informatics company ... but we go further.

Uncountable is also a leader in applying AI to scientific workflows, helping R&D teams not only manage data but also contextualize and learn from it, thereby optimizing formulations, surfacing insights, and bringing market-leading products to market faster and more effectively. We partner with the world’s leading companies across various industries, including advanced materials, chemicals, pharmaceuticals, biotechnology, food and beverage, cosmetics, and many more, to build the lab of the future.

About the Role

As Product Marketing Manager, you will play a critical role in shaping how we bring Uncountable’s solutions to market. You will own positioning, messaging, product launches, and competitive insights, translating deep product understanding into compelling narratives for our customers.

You’ll work cross-functionally with Sales, RevOps, Customer Success, and Engineering to tell the story of how Uncountable delivers value to R&D organizations. This is a high-impact role with direct influence on go-to-market strategy and customer adoption.

Key Responsibilities

• Craft compelling messaging and positioning for Uncountable’s core platform and product modules (e.g., LIMS, ELN, Analytics, Reporting, PLM, AI/ML, etc.), tailored to R&D leaders and technical buyers.

• Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events.

• Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re‑engagement campaigns, nurturing campaigns, win‑back, upsell, etc.).

• Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more.

• Support go‑to‑market (GTM) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross‑channel coordination.

• Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries.

• Develop sales and customer‑facing content, such as battlecards, one‑pagers, product briefs, and solution narratives.

• Drive competitive intelligence and win/loss analysis to inform positioning and product strategy.

• Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions.

• Create product‑focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3‑6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology.
• Proven ability to position technical products for business outcomes.
• Experience working with (or marketing to) R&D, manufacturing, or industrial audiences is a plus.
• Proven ability to strategize and execute on product marketing efforts.
• Experience building and executing lead generation campaigns.
• Experience with content creation (e.g., blogs, website copy, one‑pagers, presentations, etc.).
• Excellent storytelling, writing, and presentation skills.
• Comfort with ambiguity and a startup mindset—you’re excited to build from 0 to 1.
• Strong project management skills with attention to detail and deadlines.

Preferred Experience / Qualifications

• Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush.
• Google Analytics.
• Experience with graphic design & video editing tools is a plus.
• Passion for science, chemistry, and/or artificial intelligence.
• An aptitude for statistics, mathematics.