Product Marketing Manager

Panome Bio; St. Louis (MO); Hybride; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k)

Equity/Company ownership

Résumé du poste

Panome Bio is seeking a Product Marketing Manager to translate multi-omics science into compelling value propositions for researchers. You will own positioning, go-to-market launches, and end-to-end campaigns that drive demand and revenue.

You will collaborate with product management, R&D, sales, and operations, building content, decks, and case studies while shaping our presence at conferences. A hybrid role in Saint Louis, MO offers health benefits and potential equity based on experience.

Qualifications

• Bachelor's degree in biology, chemistry, biochemistry, or related science; Masters/PhD a plus.
• 2+ years in product marketing, product management, technical marketing, or application science in life sciences.
• Clear, concise writing for technical and non-technical audiences.
• Comfort collaborating cross-functionally with R&D, sales, and leadership.
• Hands-on experience running campaigns in HubSpot, LinkedIn, and Google Ads.
• Proven lead generation success with measurable pipeline impact.
• Comfort with marketing analytics: funnel metrics, attribution, and dashboards.

Responsabilités

• Translate complex science into clear value propositions for researchers.
• Define and validate differentiation and messaging.
• Plan and execute GTM launches with timelines and readiness checks.
• Build and manage campaigns end-to-end: audience, content, channels, and optimization.
• Develop and deploy email programs in HubSpot; run A/B tests.
• Create LinkedIn content and paid campaigns targeting scientific audiences.
• Guide Google Ads campaigns from keyword strategy to tracking conversions.
• Own metrics for MQLs, SQLs, and pipeline influenced by marketing.

Connaissances

HubSpot campaigns

LinkedIn campaigns

Google Ads

Cross-functional collaboration

Technical marketing writing

Lead generation

Analytics & dashboards

Formation

Bachelor's degree in biology/chemistry/biochemistry or related science

Masters or PhD preferred

Outils

HubSpot

Google Ads

LinkedIn Ads

Description du poste

Panome Bio is a multi-omics company that provides biopharma innovators unparalleled access into the biomolecules closest to phenotypes and function. Our offerings leverage proprietary metabolomics and proteomics workflows for basic research and development, discovery science, translational studies, and clinical trials. We are a company that truly values the research, the customer, and the technology, and how they come together to create meaningful scientific impact.

The role

We're hiring a Product Marketing Manager for Panome Bio's multi-omics services. You'll turn complex science into clear, credible value propositions that resonate with researchers. You'll also run campaigns end to end, from strategy and content through HubSpot email, LinkedIn, advertising and events, and you'll track the pipeline and revenue they produce. This role would collaborate with product management, R&D, sales, marketing, and operations teams. Panome Bio is located in Saint Louis, MO. This is a hybrid position. The position comes with health and 401k benefits, company ownership, and a salary commiserate with the candidate’s experience.

What you'll do

Positioning and scientific messaging

• Translate technical capabilities into benefit-driven value propositions for target audiences.
• Define and validate our differentiation.

Go-to-market and launches

• Participate in launches for new services and applications: goals, timelines, readiness checklists, and post-launch reviews.

Campaigns and demand generation

• Plan and run integrated campaigns from top to bottom: audience and offer, content, channel mix, build, launch, and optimization.
• Build and deploy email programs in HubSpot, including segmentation, nurture sequences, landing pages, forms, and A/B tests.
• Plan, publish, and promote LinkedIn content, both organic company posts and paid campaigns aimed at scientific audiences.
• Guide Google Ads search and display campaigns, including keyword strategy, ad copy, budgets, bidding, and conversion tracking.

Lead generation and revenue impact

• Own targets for marketing-qualified leads, sales-qualified leads, and marketing-sourced and influenced pipeline.
• Define lead scoring and handoff rules with sales so leads are followed up quickly and consistently.
• Set up campaign attribution and dashboards in HubSpot that tie each program to pipeline, closed revenue, and cost per lead.
• Report monthly metrics.

Scientific content and evidence

• Plan and produce application notes, technical notes, case studies, webinars, and posters with our scientists and customer collaborators.
• Shape our presence at scientific conferences.
• Build pitch decks, competitive battlecards, objection-handling guides, and other tools.
• Participate in sales team training.

What you bring

• A bachelor's degree in biology, chemistry, biochemistry, or a related science. Masters or PhD a plus.
• 2+ years in product marketing, product management, technical marketing, or application science at a life science tools, biotech, or scientific services company.
• Clear, concise writing for both technical and non-technical audiences.
• Comfort working cross-functionally with R&D, sales, and leadership.
• Hands-on experience running campaigns yourself in HubSpot (or a similar marketing automation platform), LinkedIn, and Google Ads, not just directing an agency.
• A record of hitting lead generation targets, and the ability to show how your campaigns contributed to pipeline and revenue.
• Comfort with marketing analytics: funnel metrics, attribution, cost per lead, and turning dashboards into decisions.