Product Marketing Manager

Skykit; Minnetonka (MN); Remote; USD 90,000 - 120,000; Full time

Job summary

A fast-growing SaaS provider seeks a strategic Product Marketing Manager to develop go-to-market strategies, create compelling messaging, and drive product adoption. This remote role requires strong communication skills and a data-driven approach to marketing.

Benefits

Competitive salary and performance-based bonus structure

Comprehensive benefits package

Professional development opportunities

Flexible remote work environment

Qualifications

• 3+ years of product marketing experience in B2B SaaS environments.
• Proven track record of developing successful go-to-market strategies.

Responsibilities

• Develop product positioning and messaging that differentiates solutions.
• Lead GTM planning and execution for new feature launches.
• Create marketing content and sales enablement materials.

Skills

Communication

Data-driven decision making

Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Bachelor's degree in Journalism

Job description

Direct message the job poster from Skykit

Skykit is a fast-growing provider of SaaS-based digital signage solutions. We are committed to delivering innovative solutions that help our customers transform and scale their communications.

Company Overview

Skykit is a fast-growing provider of SaaS-based digital signage solutions. We are committed to delivering innovative solutions that help our customers transform and scale their communications.

Position

Product Marketing Manager

Location

Remote (Ideally Minneapolis, MN area for a few in person meetings)

Position Overview

We seek a strategic and results-driven Product Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing go-to-market strategies for our digital signage solutions, creating compelling messaging, enabling our sales team, and driving product adoption. The ideal candidate has a proven track record in B2B SaaS product marketing with experience in crafting customer-focused messaging, analyzing market trends, and collaborating cross-functionally to drive business growth.

Key ResponsibilitiesProduct Positioning and Messaging

• Develop clear, compelling product positioning and messaging that differentiates our solutions in the marketplace
• Create and maintain product messaging frameworks that resonate with our target audience and align with our company's brand voice
• Collaborate with product management to understand product capabilities and translate technical features into customer benefits

Go-to-Market Strategy

• Lead GTM planning and execution for new feature launches and product enhancements
• Identify and define ideal customer profiles (ICPs) through data analysis and customer interviews
• Work cross-functionally with product, sales, and marketing teams to ensure successful product launches

Content Development and Management

• Own the creation of marketing content and sales enablement materials, including case studies, white papers, presentations, and product one-pagers
• Write compelling copy for website, blog posts, email campaigns, and newsletters that drive engagement
• Develop and maintain product documentation to support customer education

Sales Enablement

• Create and deliver sales training materials and programs that equip the sales team to effectively communicate product value
• Develop battlecards, competitive analysis, and objection handling guides to support the sales process
• Collaborate with sales leadership to identify opportunities for improving conversion rates

Market Intelligence

• Monitor industry trends, customer feedback, and competitive landscape
• Conduct regular market research to identify opportunities for product improvement and innovation
• Provide actionable insights to product and executive teams based on market analysis

Performance Measurement

• Track and report on product marketing KPIs and campaign performance
• Deliver full-lifecycle marketing analytics to leadership
• Measure and optimize adoption rates for product features and integrations

Skills and QualificationsRequired

• 3+ years of product marketing experience in B2B SaaS environments
• Proven track record of developing successful go-to-market strategies that drive product adoption
• Strong experience in creating compelling messaging and positioning for technical products
• Excellent written and verbal communication skills with the ability to translate technical concepts into benefits
• Data-driven approach to decision making with experience in analyzing marketing metrics
• Ability to work cross-functionally and influence without direct authority
• Bachelor's degree in Marketing, Business, Communications, Journalism, or related field

Preferred

• Experience in digital signage or related SaaS industries
• Demonstrated success in increasing feature adoption rates
• Background in content marketing with proven results in growing organic traffic and leads
• Experience with SEO best practices and keyword strategy
• Experience with executing co-marketing initiatives, webinars, and event marketing
• HubSpot certifications or experience with marketing automation platforms
• Experience with sales enablement and customer success collaboration

Benefits

• Competitive salary and performance-based bonus structure
• Comprehensive benefits package
• Professional development opportunities and training resources
• Flexible remote work environment with collaborative team culture
• Opportunity to make a significant impact in a growing company

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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