Product Marketing Manager

Mobility Global; Michigan; On-site; USD 90,000 - 130,000; Full time

Job summary

Mobility Global in Michigan is seeking a seasoned Product Marketing professional to shape positioning and messaging for automotive retailers, agencies and OEMs. You will ground strategies in customer insights and market trends to drive adoption and revenue.

You will lead GTM for new product launches, align product, commercial and marketing teams, and build sales enablement assets. The role requires strong communication, stakeholder influence, and the ability to translate complex concepts into

Qualifications

• 4+ years of B2B product marketing experience in software/tech.
• Proven experience developing positioning and messaging and leading GTM launches.
• Strong understanding of enterprise buying cycles and executive audiences.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and refine product positioning and messaging for automotive retailers, agencies and OEMs.
• Build and execute GTM strategies for product launches and feature enhancements.
• Collaborate with campaign and demand gen teams to support programs driving awareness and pipeline growth.
• Lead cross-functional initiatives and manage projects from concept to execution.
• Create compelling sales collateral to enable sales teams.

Skills

Positioning & messaging

Go-to-market strategy

Cross-functional leadership

Sales enablement

Analytics

Executive communication

Project management

Confluence

Dragonboat

Airtable

Tools

Confluence

Dragonboat

Airtable

Job description

• Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends.
• Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.
• Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
• Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
• Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.

What You'll Do

• Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends.
• Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.
• Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
• Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
• Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.

Travel as needed.

What You'll Bring

• 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries.
• Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions.
• Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.
• Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories.
• Experience creating sales enablement content and supporting commercial teams throughout the sales cycle.
• Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously.
• Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority.
• Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes.
• Experience with automotive, mobility, data and analytics, or technology solutions is preferred.
• Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.