Product Marketing Manager

automotiveMastermind Inc.; Michigan; Remote; USD 90,000 - 120,000; Full time

Job summary

Mobility is seeking a Product Marketing Manager to shape positioning and messaging for automotive retailers, agencies and OEMs, grounded in customer insights and market trends.

You will build and execute GTM strategies for new product launches and feature enhancements, ensuring alignment across product, commercial and marketing teams. Travel as needed to support launches and campaigns.

Qualifications

• 4+ years of B2B product marketing experience in enterprise software or related industries.
• Proven experience developing positioning and leading GTM launches for technical products.
• Strong understanding of enterprise buying cycles and executive/technical audiences.
• Excellent written, verbal, and presentation skills for customer value storytelling.
• Experience creating sales enablement content and supporting sales teams.
• Strong strategic thinking, organization and project management to handle multiple priorities.
• Collaborative leadership with influence across teams without direct authority.
• Analytical mindset using customer, market and performance data to drive decisions.
• Experience with automotive, mobility, data/analytics or technology solutions preferred.
• Familiarity with Confluence, Dragonboat and Airtable.

Responsibilities

• Develop and refine product positioning and messaging grounded in customer insights and market trends.
• Build and execute GTM strategies for new product launches and feature enhancements across teams.
• Collaborate with campaign and demand generation to drive awareness, engagement and pipeline.
• Lead cross-functional initiatives and manage projects from concept to execution with timely launch assets.
• Create sales collateral including one-sheets, pitch decks, and communication plans for dealer conversations.
• Travel as needed.

Skills

Product marketing

Go-to-market

Cross-functional collaboration

Sales enablement content

Data-driven decisions

Tools

Confluence

Dragonboat

Airtable

Job description

## Product Marketing ManagerApply: Virtual, MI: Full time: Posted Today: End Date: January 5, 2027 (30+ days left to apply): 586**What You'll Do** * Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends.* Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.* Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.* Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.* Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations. Travel as needed. **What You'll Bring** * 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries.* Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions.* Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.* Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories.* Experience creating sales enablement content and supporting commercial teams throughout the sales cycle.* Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously.* Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority.* Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes.* Experience with automotive, mobility, data and analytics, or technology solutions is preferred.* Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.### About Us**Mobility delivers Essential Intelligence that shapes decision making.**We provide the world’s leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you’ll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.