Product Marketing Manager

InnovateCore; Lynchburg (VA); On-site; USD 85,000 - 132,000; Full time

Job summary

InnovateCore in Lynchburg, VA is hiring a Product Marketing Manager. If you have 8+ years steering sales and marketing projects, you will lead forecasting accuracy and strategy across verticals, shaping our messaging and go-to-market approach.

Responsibilities include building territory plans for Lynchburg, boosting brand awareness, and positioning InnovateCore against competitors with clear value props. This role is on-site in Lynchburg, VA with a salary range of $85,000 to $132,000.

Qualifications

• 8+ years steering sales/marketing projects end to end.
• Authorized to work in the United States without sponsorship.
• Willing to relocate to Lynchburg, VA or on-site in Lynchburg, VA.

Responsibilities

• Keep the CRM honest so forecasts at InnovateCore mean something
• Grow InnovateCore's genuinely-flexible footprint one earned introduction at a time
• Sharpen the Product Marketing Manager value prop for each vertical we touch
• Keep the messaging consistent from Lynchburg, VA billboards to cold DMs
• Build territory plans that maximize coverage across Lynchburg, VA
• Grow brand awareness through Social Media Marketing and Active Listening initiatives
• Position InnovateCore against competitors with clear, differentiated value props
• Set and monitor KPIs tied to revenue, retention, and acquisition cost

Job description

If you've ever rebuilt a stalled pipeline from scratch, the Product Marketing Manager opening at InnovateCore will feel like home. If 6 years of Delegation sits behind you, InnovateCore offers $85,000 - $132,000, an internship setup, and a ladder worth climbing.

Key Responsibilities

• Keep the CRM honest so forecasts at InnovateCore mean something
• Grow InnovateCore's genuinely-flexible footprint one earned introduction at a time
• Sharpen the Product Marketing Manager value prop for each vertical we touch
• Keep the messaging consistent from Lynchburg, VA billboards to cold DMs
• Build territory plans that maximize coverage across Lynchburg, VA
• Grow brand awareness through Social Media Marketing and Active Listening initiatives
• Position InnovateCore against competitors with clear, differentiated value props
• Set and monitor KPIs tied to revenue, retention, and acquisition cost

What You'll Bring

• The diplomacy to align stakeholders who don't agree yet
• 8 or more years steering sales marketing projects end to end
• Ability to thrive both independently and as part of a tight-knit team
• Authorized to work in the United States without sponsorship
• Prior experience working on-site in Lynchburg, VA, or willingness to relocate
• The kind of curiosity that reads the docs before asking
• The integrity to flag your own mistakes first

InnovateCore exists to solve hard sales marketing problems with a steady-handed approach and a Lynchburg, VA-rooted culture. We trust the manager folks closest to the customer to make the call without a committee.

We pay $85,000 - $132,000 and protect it with coaching, coverage, and a flexible setup so your Active Listening grows without burning you out.

New applicants this week join a hiring cycle that is already in motion.