Product Marketing Manager

Skill; Irvine (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Skill is seeking an experienced Product Marketing Manager to drive positioning, messaging, and content across enterprise audiences. You will craft compelling campaigns, support launches, and partner with cross-functional teams to align priorities and messaging.

A strong storyteller who simplifies complex topics will thrive in a hybrid Irvine environment. The role emphasizes audience-focused marketing, content development, and performance-driven campaigns to boost awareness, engagement, and

Qualifications

• 8-10 years of experience across product marketing, marketing, communications, content strategy, digital marketing, product, or related functions.

Responsibilities

• Develop product positioning, messaging, and audience-specific marketing strategies.
• Translate complex concepts into clear content for business and end-user audiences.
• Create and manage content across websites, blogs, newsletters, presentations, campaigns, and other digital channels.
• Support product launches and go-to-market initiatives.
• Develop campaigns that increase awareness, engagement, and adoption.
• Conduct audience and market research to improve messaging and content strategy.
• Partner with Product, Marketing, Technology, and cross-functional teams to align messaging and priorities.
• Track campaign and content performance and recommend improvements based on results.

Skills

Product marketing

Content strategy

Messaging

Storytelling

Campaign management

Go-to-market

Stakeholder management

Project management

Communication

Job description

Role Overview

We are seeking an experienced Product Marketing Manager to support positioning, messaging, content development, go-to-market initiatives, and audience engagement within a large enterprise environment. The ideal candidate is a strong storyteller who can simplify complex topics and develop clear, engaging content and campaigns for different audiences.

Key Responsibilities

• Develop product positioning, messaging, and audience-specific marketing strategies.
• Translate complex concepts into clear and compelling content for business and end-user audiences.
• Create and manage content across websites, blogs, newsletters, presentations, campaigns, and other digital channels.
• Support product launches and go-to-market initiatives.
• Develop campaigns that increase awareness, engagement, and adoption.
• Conduct audience and market research to improve messaging and content strategy.
• Partner with Product, Marketing, Technology, and other cross-functional teams to align messaging and priorities.
• Track campaign and content performance and recommend improvements based on results.

Qualifications

• 8-10 years of relevant experience across product marketing, marketing, communications, content strategy, digital marketing, product, or related functions.
• Hands-on product marketing experience is required, but candidates do not need to have spent their entire career specifically in Product Marketing.
• Strong writing, storytelling, messaging, and presentation skills.
• Experience developing content and campaigns for different audiences.
• Strong stakeholder management and project management skills.
• Ability to simplify complex or technical topics.
• Must be located within commuting distance of Irvine, CA and able to work in a hybrid environment.

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