Product Marketing Manager

Aquent; Irvine (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Aquent in Irvine, CA is seeking an experienced Product Marketing Manager to elevate our positioning, messaging, and content across enterprise initiatives. The role focuses on translating complex topics into clear, compelling campaigns for business and end-user audiences.

You will collaborate with Product, Marketing, Technology, and other teams, drive go-to-market programs, and measure impact to continuously improve messaging and content strategy.

Qualifications

• 8-10 years of relevant experience across product marketing, marketing, communications, content strategy, digital marketing.
• Hands-on product marketing experience is required, but candidates do not need to have spent their entire career specifically in Product Marketing.
• Strong writing, storytelling, messaging, and presentation skills.
• Experience developing content and campaigns for different audiences.
• Strong stakeholder management and project management skills.
• Ability to simplify complex or technical topics.

Responsibilities

• Develop product positioning, messaging, and audience-specific marketing strategies.
• Translate complex concepts into clear and compelling content for business and end-user audiences.
• Create and manage content across websites, blogs, newsletters, presentations, campaigns, and other digital channels.
• Support product launches and go-to-market initiatives.
• Develop campaigns that increase awareness, engagement, and adoption.
• Conduct audience and market research to improve messaging and content strategy.
• Partner with Product, Marketing, Technology, and other cross-functional teams to align messaging and priorities.
• Track campaign and content performance and recommend improvements based on results.

Skills

Storytelling

Writing

Messaging

Presentation skills

Cross-functional collaboration

Project management

Content strategy

Audience research

Job description

Role Overview

We are seeking an experienced Product Marketing Manager to support positioning, messaging, content development, go-to-market initiatives, and audience engagement within a large enterprise environment. The ideal candidate is a strong storyteller who can simplify complex topics and develop clear, engaging content and campaigns for different audiences.

Key Responsibilities

• Develop product positioning, messaging, and audience-specific marketing strategies.
• Translate complex concepts into clear and compelling content for business and end-user audiences.
• Create and manage content across websites, blogs, newsletters, presentations, campaigns, and other digital channels.
• Support product launches and go-to-market initiatives.
• Develop campaigns that increase awareness, engagement, and adoption.
• Conduct audience and market research to improve messaging and content strategy.
• Partner with Product, Marketing, Technology, and other cross-functional teams to align messaging and priorities.
• Track campaign and content performance and recommend improvements based on results.

Qualifications

• 8-10 years of relevant experience across product marketing, marketing, communications, content strategy, digital marketing, product, or related functions.
• Hands-on product marketing experience is required, but candidates do not need to have spent their entire career specifically in Product Marketing.
• Strong writing, storytelling, messaging, and presentation skills.
• Experience developing content and campaigns for different audiences.
• Strong stakeholder management and project management skills.
• Ability to simplify complex or technical topics.
• Must be located within commuting distance of Irvine, CA and able to work in a hybrid environment.

#LI-MS2