Product Marketing Manager, Streaming & Subscriber Growth

Aquent; Glendale (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Aquent is partnering with a leading entertainment and technology company to drive strategic product marketing for premier streaming platforms. As a Product Marketing Manager, you will shape go-to-market plans, craft messaging, define audience definitions, and drive engagement and retention across all touchpoints.

You will lead cross-functional initiatives with Product Management, Design, Marketing Strategy, and Insights, translating objectives into actionable briefs and measuring success with

Qualifications

• 4+ years in B2C product marketing, product management, business strategy or marketing strategy with deep customer insight.
• Able to lead complex conversations with diverse audiences and senior leadership.
• Independent and organized in fast-paced environments with a can-do attitude.
• Strong analytical skills to read data, run experiments, and present findings.
• Excellent business acumen with ability to prioritize based on impact.
• Ability to translate subscriber insights into compelling value propositions and headlines.
• Strong cross-functional collaboration to align product, marketing, brand, and studios.
• Proven ability to manage interdependent, complex projects with minimal oversight.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Lead conversations with Product Management, Product Design, Marketing Strategy and Insights to champion feature rollouts.
• Oversee subscriber journeys and content experiences, acting as the voice of the consumer.
• Translate business objectives into actionable campaign strategy briefs with KPIs.
• Collaborate with brand, studio, synergy and partner marketing to align priorities for streaming offerings.
• Partner with engagement and lifecycle marketing to ensure consistent copy, IP and product UI across touchpoints.
• Support the product marketing manager in building and evolving the Subscriber Experience roadmap.
• Manage multiple projects with deadlines and prioritized tasks.
• Turn complex product details into clear customer benefits and value propositions.
• Drive gaming, streaming and identity initiatives with opportunities to support projects.
• Identify risks, resolve issues, and anticipate next steps with minimal oversight.

Skills

B2C product marketing

Product management

Go-to-market strategy

Audience insights

Presentation skills

Cross-functional collaboration

Analytical thinking

Project management

Strategic thinking

Business acumen

Problem solving

Education

Bachelor's degree or equivalent

Job description

Aquent is partnering with a leading entertainment and technology company to drive strategic product marketing for premier streaming platforms. As a Product Marketing Manager, you will shape go-to-market plans, craft messaging, define audience definitions, and drive engagement and retention across all touchpoints.

You will lead cross-functional initiatives with Product Management, Design, Marketing Strategy, and Insights, translating objectives into actionable briefs and measuring success with