Staff Product Marketing Manager

10x Genomics, Inc.; Pleasanton (CA); Hybrid; USD 150,000 - 230,000; Full time

Job summary

10x Genomics in Pleasanton, CA is seeking a Staff Product Marketing Manager to architect how innovations are positioned and brought to market. You will balance long-term vision with go-to-market readiness, ensuring product strategies align with business objectives and drive measurable market impact.

This senior role bridges Product Management and downstream marketing, translating complex capabilities into differentiated positioning for target audiences in spatial biology.

Qualifications

• GTM expertise to build differentiated positioning and launch plans.
• Segmentation and customer insights to drive strategy.
• Deep understanding of spatial biology or omics markets.
• Clear communication to executive leadership.
• Proven leadership to influence cross-functional teams.

Responsibilities

• Strategic Positioning and Messaging: develop positioning and themes; translate technical features into value propositions; define unique selling points.
• GTM Leadership: own global go-to-market strategies for spatial NPIs; set launch goals, timelines, and deliverables.
• Sales Enablement and Field Readiness: create sales tools, train field and channel teams to communicate value.
• Market and Portfolio Insights: synthesize market research to refine strategies and identify growth opportunities.

Skills

GTM Expertise

Insight & Segmentation

Technical Acumen

Communication

Leadership & Influence

Advocacy

Education

Bachelor’s degree in Life Sciences

Job description

About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Staff Product Marketing Manager

Position Overview

The Staff Strategic Product Marketing Manager is a senior role within the Marketing Strategy group. This role acts as a primary architect for how 10x Genomics’ innovations are positioned and brought to market. You will be responsible for balancing long-term vision with go-to-market readiness, ensuring that product strategies align with overall business objectives and drive measurable market impact.

This is a highly cross-functional role that bridges the gap between Product Management and the downstream marketing team. You will translate complex scientific and technical capabilities into differentiated positioning that resonates with target audiences in the spatial biology market.

What you will be doing:

1. Strategic Positioning and Messaging

• Positioning Development: Craft compelling, customer-centric product positioning and campaign themes.
• Scientific Translation: Translate highly technical and scientific product features into clear, benefit-driven value propositions for specific target audiences.
• Differentiation: Define and validate unique selling points relative to the landscape.

1. Go-To-Market (GTM) Leadership

• Launch Ownership: Lead the development and planning of global GTM strategies for spatial New Product Introductions (NPIs).
• Commercial Readiness: Define launch goals, timelines, and deliverables, ensuring the organization is prepared for market entry.
• Strategic Alignment: Partner with Product Management to ensure the roadmap aligns with market needs and with the downstream marketing team to operationalize campaign launches.

1. Sales Enablement and Field Readiness

• Asset Creation: Develop strategic sales tools, including pitch decks, landscape comparisons, and objection-handling materials.
• Training: Design and deliver training sessions to ensure field and channel teams can confidently communicate product value.

1. Market and Portfolio Insights

• Voice of Customer: Synthesize market research and customer insights to refine product strategies and identify new growth opportunities.
• Marketing Management: Continuously monitor market feedback to optimize positioning and commercial programs.

Skills and Competencies

• GTM Expertise: Proven ability to build and execute differentiated positioning and Go-to-Market (GTM) strategies at the platform or portfolio level.
• Insight & Segmentation: Deep capability in customer segmentation and synthesizing customer and stakeholder insights into action.
• Technical Acumen: Deep understanding of single-cell, spatial biology, or advanced omics markets.
• Communication: Exceptional ability to influence cross-functional stakeholders and present complex information to executive leadership.
• Leadership & Influence: Exceptional leadership skills, a relentless curiosity, and the ability to inspire cross-functional teams and influence at all levels.
• Communication: Outstanding, clear, and articulate communication skills, able to distill large initiatives into compelling, actionable direction for diverse audiences.
• Advocacy: Demonstrated ability to be a high-energy advocate internally and externally for customers, partners, and teams.

Minimum Qualifications

• Experience: 7 years in product marketing, product management, or segment marketing within the life sciences or biotech.
• Education: Bachelor’s degree in Life Sciences or a related field

Preferred Qualifications

• Advanced degree preferred

Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company’s total compensation package.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.

10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.

Please be aware of recruitment scams impersonating 10x Genomics. All recruiting communication will come from email addresses @10xgenomics.com. We also want to encourage you to apply to 10x Genomics positions directly on our careers site, https://careers.kula.ai/10xgenomics?pid=171812447059&domain=10xgenomics.com or from reputable third party sites, such as LinkedIn or Indeed. We will never request payment or sensitive personal information during the recruiting process.